Special Issue: “Social Marketing’s Contribution to Public Health”
2020-10-06 06:28:31 UTC
Dr. Taylor Willmott and I are editing a Special Issue: “Social Marketing’s Contribution to Public Health” in the International Journal of Environmental Research and Public Health. We seek submissions that showcase social marketing’s contribution to public health in terms of achieving measurable outcomes and impact. We encourage our social marketing and public health research and practitioner community to submit a manuscript. Submissions are due on 3rd July 2021. For more, see the call for papers: https://www.mdpi.com/journal/ijerph/special_issues/behavior_change.
Invitation to Publish Social Marketing Case Studies
2019-09-03 04:25:06 UTC
Chahid Farouli and Jeff French are editing, and Palgrave is publishing the Encyclopedia of Social Marketing. One of the five sections include Applications and significant social marketing example programmes that Dr. Bo Pang and I will edit. We intend to publish 50 strong social marketing case studies of 2-3,000 words each that display presence of a tangible product or an intangible service and strong evaluation. Otherwise, we are open to any context (in terms of social issue, behaviour, target audience, or culture). We invite students, faculty, researchers, and practitioners to email me (firstname.lastname@example.org) by September 6, 2019, title of the initiative and related website or report and whether you would be interested in writing that case (deadline for the first draft will be December 31, 2019). Once we finalize the list of case studies, we will invite you to write the case and provide further details. We highly appreciate if you could share our request in your networks! Thanks for your help,
Associate Professor (Social Marketing),
Acting Director (Social Marketing @ Griffith)
Department of Marketing,
Griffith Business School, Griffith University
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