What Can We Learn from Failed Attempts to Change People's Behaviour?

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Julie Cook Kitchener November 04, 2020 10:35 PM
Hi everyone, A new article was published recently in Trends in Cognitive Sciences, which catalogues different types of failures in behaviour change programs as well as backfiring…

“It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates”

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Liz Foote Maui October 23, 2020 04:01 AM
I’m sharing a recent article published in PLOSOne about a study carried out in Israel that investigated the effect of different messaging strategies on no-shows and appointment ca…

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

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Julie Cook Kitchener October 21, 2020 06:04 PM
Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

Amsterdam installs sustainable urinals to combat "wild peeing"

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Liz Foote Maui October 04, 2020 05:40 AM
Well this is …different! Apparently public urination has been a big problem in Amsterdam, and it has now been addressed by an environmental psychologist, Richard De Vries, who inv…

Creating Citizen Choice Architects

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Julie Cook Kitchener September 30, 2020 08:44 PM
Hi everyone, Perhaps many of you are familiar with 'nudges', those positive, gentle actions that persuade people to engage in particular behaviours (e.g. setting healthy food at …

Behavioural Science Toolkit for Physical Distancing and People Movement

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Liz Foote Maui September 02, 2020 02:41 AM
As described in this article, the firm The Behavioural Architects has released a free resource to help with physical distancing and people movement, specifically the behaviors of …

COVID-19 Vaccination Uptake Strategies

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Julie Cook Kitchener August 26, 2020 04:23 PM
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

Behavioural Science around the World: A World Bank Report

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Julie Cook Kitchener August 18, 2020 03:45 PM
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

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Liz Foote Maui July 09, 2020 11:27 AM
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

"How to Nudge a Coronavirus Nonbeliever"

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Liz Foote Maui July 09, 2020 09:24 AM
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

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