Hi all, If you work at the intersection of conservation and behavior change, you may be interested in this report, Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners. Published by Rare in 2019, it is an excellent guide for those who wish to make behaviorally-informed interventions in the area of conservation. Chapter 3 might be of interest to many of you. The authors compile key findings from behavioral science into three main categories and 15 behavior change strategies, as follows: Motivate the Change 1. Leverage positive emotions2. Frame messaging to personal values, identities, or interests3. Personalize and humanize messages4. Harness cognitive biases5. Design behaviorally-informed incentives Socialize the Change 1. Promote the desirable norm2. Harness reciprocity3. Increase behavioral observability and accountability4. Encourage public and peer-to-peer commitments5. Choose the right messenger Ease the Change 1. Make it easy by removing frictions and promoting substitutes2. Provide support with planning and implementation of intentions3. Simplify messages and decisions4. Alter the choice setting5. Use timely moments, prompts, and reminders Each of these 15 strategies is explained in further detail. The toolkit also includes solutions to five main conservation threats, a discussion on the merits and shortcomings of traditional behavior change tools (e.g., legislation and regulation, market forces and incentives, and education), as well as hypothetical and real case studies. To access the full report, click here.
