Switzerland’s bike to work campaign: Fun, easy, and popular

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Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

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Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

Smart Cities: A good idea?

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Julie Cook Kitchener Feb 28, 2024 14:13 pm
Smart Cities have risen in popularity in the past several years. As sustainability professionals, many of whom work for municipalities, you may have come across or be working towa…

Creating Citizen Choice Architects

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Julie Cook Kitchener Sep 30, 2020 20:44 pm
Hi everyone, Perhaps many of you are familiar with 'nudges', those positive, gentle actions that persuade people to engage in particular behaviours (e.g. setting healthy food at …

Behavioural Science around the World: A World Bank Report

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Julie Cook Kitchener Aug 18, 2020 15:45 pm
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

A 'Mass Experiment' for the Climate

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Julie Cook Kitchener Jul 22, 2020 15:35 pm
How has COVID-19 impacted our behaviours in relation to the environment? This BBC article tackles the relationships between our individual behaviours, government & business action…

Using Road Signs to Provide Community Feedback on Water Use

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Christopher Yardley Canberra Jan 31, 2009 0:36 am
Variable message (road) signs are designed and have been used to give warning / hazard notices to road users. In the Australian Capital Territory (ACT) they are used to tell road …

Promoting Energy Conservation through Better Customer Feedback

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John Gear Salem Jul 9, 2008 16:58 pm
In my opinion, better feedback is the critical element for reducing energy consumption. We still live in a world where the dominant utility paradigm was to hide the meters in the …

Low Carbon Diet Program: Feedback Mechanisms?

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Peter And Trudy Johnson-Lenz Portland Jul 5, 2008 3:35 am
What kinds of feedback mechanisms work best for a community-wide carbon reduction campaign for (1) the households involved, and (2) the community as a whole? Some of the carbon c…

"Kill a Watt EZ" Electricity Usage Meter as a Teaching Tool

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Stephan Pollard Fayetteville Nov 18, 2007 13:16 pm
All, I would be interested in hearing from those who've used (or seen it used) the subject device as a teaching tool. How was it used it and how would you rate the effectivenes…
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