Melbourne Workshops

If you design or fund programs to encourage pro-environmental behaviours, you will find these workshops invaluable. Delivered by Dr. Doug McKenzie-Mohr, an award-winning author, presenter, and the founder of community-based social marketing. Over 75,000 people have attended his workshops worldwide. Attendees receive a copy of Dr. McKenzie-Mohr's book, "Fostering Sustainable Behavior (4th Edition)," and a certificate that they have been trained in community-based social marketing. Both the Introductory and Advanced workshops are being held at the Melbourne Zoo, Elliot Ave, Parkville, Victoria, 3052 (Rainbow Room).

"Wonderful." - Dublin, Ireland
"Masterful. " - Clearwater, USA
"Outstanding presentation style. Expertise is obvious." - Toronto, Canada
"Fantastic, simply invaluable." - San Francisco, USA
"Thank you, thank you, thank you. " - Honolulu, USA
"Superb presentation skills." - Melbourne, Australia
"Speaker was wonderful." - Hobart, Australia
"Outstanding!" - Sydney, Australia
"Amazing workshop." - Melbourne, Australia
"A life-changing event." - Auckland, New Zealand
"Absolutely wonderful!" - Calgary, Canada
"Best speaker we've ever had. " - Vancouver, Canada
"A wonderful two days. " - San Francisco, USA
"A fabulous workshop. " - Sacramento, USA
"AMAZING!" - Portland, USA
"Fantastic!" - Toronto, Canada
"Wonderful insights." - Toronto, Canada
"Thoroughly enjoyed the workshop." - London, England
"Amazing!" - Wellington, New Zealand
"Amazingly informative. " - Honolulu, USA
"An invaluable resource. " - Boise, USA
"Extremely beneficial. " - Auckland, New Zealand
"Tremendously engaging and information-packed." - Vancouver, Canada
"Extremely useful. " - Sacramento, USA
"Terrific workshop. " - Orlando, USA
"Fantastic workshop." - Melbourne, Australia
"Thank you! Training was tremendously useful. " - Boulder, USA
"Fabulously informative. " - Sydney, Australia
"I've learned a massive amount. So many thanks. " - Perth, Australia
"A tremendous experience. " - Halifax, Canada
"By far, the best workshop I’ve attended — on any topic!!!" - Vancouver, Canada
"Best professional workshop I've attended in 25 years." - Brisbane, Australia
"The best workshop I have ever experienced." - Boston, USA
"Most valuable workshop/training I've EVER attended!" - Seattle, USA
"Thank you SO much for sharing the wealth of information. " - Vancouver, Canada
"Workshop was brilliant. " - Galway, Ireland
"Packed with very thoughtful and important information." - Washington, DC
"Completely transformed my approach to my work. " - Melbourne, Australia
"I wish that I had done this years ago. " - Sydney, Australia
"Wonderful insights." - Melbourne, Australia
"Absolutely riveting!" - Cardiff, Wales
"Brilliant training." - London, England
"Enormously beneficial. " - Perth, Australia
"Excellent and inspiring. " - Toronto, Canada
"Incredibly informative and useful." - London, England
"Brilliant course." - Bern, Switzerland
"Incredibly informative and thought provoking. " - Melbourne, Australia
"Amazing and very inspiring. " - Brisbane. Australia
"Very useful and inspiring. " - Portland, USA
"Your session last month was incredible. " - Toronto, Canada
"The workshop was perfect." - Perth, Australia
"Thanks again for the brilliant CBSM training. " - Sydney, Australia
"I found myself talking about if for days afterwards." - Adelaide, Australia
"Wonderful workshop. " - Toronto, Canada
"I want to thank you for a fabulous presentation! " - Toronto, Canada
"Thank you for a terrific workshop. " - Phoenix. USA
"One of the best trainings I've ever attended!" - Denver, USA
"Inspiring. I cannot thank you enough. " - Melbourne, Australia
"I was enormously impressed with the workshop." - Olympia, USA
"A wonderful and engaging speaker. " - Toronto, Canada
"An incredibly effective, inspiring and provocative session. " - Vancouver, Canada
"Workshop was fantastic. Thanks for sharing your wisdom. " - Boston, USA
"Thank you for such a wonderful learning atmosphere. " - Seattle, USA
"Feedback from participants has been phenomenal!" - Auckland, NZ
"Thank you again ever so much for the wonderful workshops." - Gainesville, USA
"Fantastic workshop, one of the most valuable I've ever attended!" - Baltimore, USA
"THANK YOU. Fantastic workshop. Worth every cent (and more)." - Perth, Australia
"Easily the most applicable and relevant workshop I've been to to date." - Toronto, Canada
"Highest quality training I have ever had the fortune to be part of. " - Perth, Australia
"An inspiration to those who are trying to affect change. " - Denver, USA
"Just a superb experience and wonderfully useful." - Adelaide, Australia
"Dense, powerful information, skillfully delivered. " - Boston, USA
"The workshop was fantastic. " - Toronto, Canada
"Doug is a terrific presenter and teacher." - Boston, USA
"Doug is an excellent speaker. " - Boston, USA
"Incredibly knowledgeable. " - Boston, USA
"Doug is phenomenal -- clearly knows his subject, great communicator. " - Boston, USA
"Doug is a great speaker. " - Boston, USA
"Fabulous information -- terrific speaker!" - Cincinnati, USA
"Fantastic depth of information." - Cincinnati, USA
"Fabulous. " - Dayton, USA
"Wonderful!" - Dayton, USA
"Informative, inspiring and thought-provoking. " - Dayton, USA
"Phenomenal. " - Dayton, USA
"Doug is a great speaker. " - Boston, USA
"Life changing workshop. " - Boston, USA
"One of the most substantive and timely workshops I have ever attended. Thank you. " - Boston, USA
"An incredible 4 days. " - Los Angeles, USA
"Thank you, thank you, thank you!" - San Francisco, USA
"So incredibly helpful!" - San Francisco, USA
"Wonderful workshop!" - San Francisco, USA
"Thank you for the inspiration." - San Francisco, USA
"Incredible breadth of content for an intro workshop. " - San Francisco, USA
"Wonderful presentation style. " - San Francisco, USA
"Great speaker. " - San Francisco, USA
"This was a fantastic seminar. " - San Francisco, USA
"Awesome speaker. " - San Francisco, USA
"Excellent. My mind is buzzing with new helpful thoughts!" - San Francisco, USA
"Incredibly compelling, through provoking" - San Francisco, USA
"Fantastic. " - San Francisco, USA
"Non stop knowledge infusion." - San Francisco, USA
"The training was fantastic!" - Sunnyvale, USA
"An amazing an informative workshop." - Honolulu, USA
"A wonderful two days. " - San Francisco, USA
"So helpful. " - Portland, OR., USA
"THANK YOU for the fantastic workshop. " - Perth, Australia
"Hugely helpful. " - Calgary, Canada
"Incredibly useful and interesting training. " - San Francisco, USA
"Fascinating. " - Orlando, USA
"Wonderful presenter." - Orlando, USA
"Brilliant speaker." - Portland, ME., USA
"Highly relevant." - Columbia, USA
"Extremely effective. " - Columbia, USA
"Fantastic workshop." - Columbian, USA
"Overwhelmingly pleased" - Columbia, USA
"Extremely high ROI!" - Columbia, USA
"Outstanding engagement with audience. " - Auckland, New Zealand
"Incredibly knowledgeable and clear. " - Auckland, New Zealand
"Absolutely inspiring and beneficial." - Auckland, New Zealand
"Fabulous. " - Auckland, New Zealand
"Extremely informative. " - Auckland, New Zealand
"Really fabulous workshop. Can't thank you enough. " - Auckland, New Zealand
"Most interesting workshop I have ever attended. " - Sydney, Australia
"Fantastic workshop." - Sydney, Australia
"Really fantastic workshop. " - Sydney, Australia
"The presentation and content was first class!" - Denver, USA
"Exceptional delivery. " - Minneapolis, USA
"Loaded with essential, useful information. " - Minneapolis, USA
"Fabulous training. " - Minneapolis, USA
"Wonderful training!" - Minneapolis, USA
"Loved the workshop. " - Minneapolis, USA
"Doug's knowledge and expertise are incredible. " - Seattle, USA
"This is the most important component of any program/project. " - Seattle, USA
"Best workshop I have attended. " - Vancouver, Canada
"Unbelievably useful. " - Dublin, Ireland
"An incredible workshop!" - Washington, DC. USA
"The workshop was incredible. " - New South Wales, Australia
"I feel so luck to be part of the training. " - New South Wales, Australia
"The workshop was fantastic. " - Inner West, Australia

Introductory Workshop

In-Person

Oct 27th - 28th, 2026

Advanced Workshop

In-Person

Oct 29th - 30th, 2026

Introductory Workshop

Oct 27th - 28th, 2026

The introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster behaviours that protect the environment. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad-scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. This workshop, or another introductory workshop delivered by Dr. McKenzie-Mohr, is a mandatory prerequisite for attending advanced community-based social marketing workshops by Dr. McKenzie-Mohr.

Note: Both days of the workshop begin at 9:00 am and finish at 4:00 pm. We encourage you to register early as we expect the workshop to fill. Each participant will receive a certificate of completion following the workshop and will be mailed a copy of the fourth edition of Fostering Sustainable Behavior following the training. Dr. Doug McKenzie-Mohr would like to thank the Melbourne Zoo and Sustainable Townsville for their assistance in hosting this training.

Best Value
Workshop+ Basic
Paid Staff
Early Bird
$945.00
Normally $995.00
Volunteers/Students
Early Bird
$745.00
Normally $795.00
  • Small Group Meetings

    Meetings with Dr. Doug McKenzie-Mohr.
  • Track 3 Topics
  • Basic Site Membership
Best Value
Workshop+ Pro
Paid Staff
Early Bird
$1,245.00
Normally $1,295.00
Volunteers/Students
Early Bird
$1,045.00
Normally $1,095.00
  • Bi-Monthly Small Group Meetings

    Meetings with Dr. Doug McKenzie-Mohr.
  • Track 6 Topics
  • Pro Site Membership for 1 year
Best Value
Workshop+ Premier
Paid Staff
Early Bird
$1,345.00
Normally $1,395.00
Volunteers/Students
Early Bird
$1,145.00
Normally $1,195.00
  • Monthly Small Group Meetings

    Meetings with Dr. Doug McKenzie-Mohr.
  • Track 12 Topics
  • Premier Site Membership for 1 year
Prices are in Australian Dollars (AUD).
Register

Advanced Workshop

Oct 29th - 30th, 2026

This advanced workshop provides an in-depth exploration of community-based social marketing. Building on the introductory workshop, which is a mandatory prerequisite, participants will be exposed to advanced topics regarding fostering behavioural changes, with a particular focus on the formation of habits that protect the environment. You will also learn how to: 1) carefully select and "un-pack" the behaviours that you plan to target in your programs; 2) conduct barrier research that is representative of the audience you plan to target; 3) optimize the behaviour change tools that you utilize in your programs; and 4) evaluate your programs.

The workshop also addresses the effective use of social media, apps, and websites. Participants will be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. This workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr's introductory workshop. If you have not yet attended an introductory workshop, reduced rates are available for attending both sessions.

Note: Each participant will receive a certificate of completion following the workshop and a copy of the new fourth edition of Fostering Sustainable Behavior following the workshop.

Best Value
Workshop+ Basic
Paid Staff
Early Bird
$945.00
Normally $995.00
Volunteers/Students
Early Bird
$745.00
Normally $795.00
  • Small Group Meetings

    Meetings with Dr. Doug McKenzie-Mohr.
  • Track 3 Topics
  • Basic Site Membership
Best Value
Workshop+ Pro
Paid Staff
Early Bird
$1,245.00
Normally $1,295.00
Volunteers/Students
Early Bird
$1,045.00
Normally $1,095.00
  • Bi-Monthly Small Group Meetings

    Meetings with Dr. Doug McKenzie-Mohr.
  • Track 6 Topics
  • Pro Site Membership for 1 year
Best Value
Workshop+ Premier
Paid Staff
Early Bird
$1,345.00
Normally $1,395.00
Volunteers/Students
Early Bird
$1,145.00
Normally $1,195.00
  • Monthly Small Group Meetings

    Meetings with Dr. Doug McKenzie-Mohr.
  • Track 12 Topics
  • Premier Site Membership for 1 year
Prices are in Australian Dollars (AUD).
Register

Intro & Advanced (Save 10%)

Oct 27th - 30th, 2026
Save money by registering for both the Introductory and Advanced workshops.
Best Value
Workshops+ Basic
Paid Staff
Early Bird
$1,890.00
Normally $1,990.00
Volunteers/Students
Early Bird
$1,490.00
Normally $1,590.00
  • Small Group Meetings

    Meetings with Dr. Doug McKenzie-Mohr.
  • Track 3 Topics
  • Basic Site Membership
Best Value
Workshops+ Pro
Paid Staff
Early Bird
$2,190.00
Normally $2,290.00
Volunteers/Students
Early Bird
$1,790.00
Normally $1,890.00
  • Bi-Monthly Small Group Meetings

    Meetings with Dr. Doug McKenzie-Mohr.
  • Track 6 Topics
  • Pro Site Membership for 1 year
Best Value
Workshops+ Premier
Paid Staff
Early Bird
$2,290.00
Normally $2,390.00
Volunteers/Students
Early Bird
$1,890.00
Normally $1,990.00
  • Monthly Small Group Meetings

    Meetings with Dr. Doug McKenzie-Mohr.
  • Track 12 Topics
  • Premier Site Membership for 1 year
Prices are in Australian Dollars (AUD).
Register

Group Bookings

If you are interested in registering four or more people from the same agency, please contact us. For groups of four or more there is a $75 reduction per person.

Who Should Attend

If you design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviours -- such as those involved in waste reduction, electrification, conservation, controlling invasive species, water and energy efficiency, and watershed protection -- you will find these workshops invaluable.

Need a little help with convincing your supervisor?

We've prepared a "persuasive" email that should help you obtain the support you need to attend this training. Need to pass along more details about the workshop?

Letter to Convince your Supervisor

About the Trainer

For over three decades, Dr. Doug McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author/co-author of three books on the topic. One of these books, “Fostering Sustainable Behavior,” has been recommended by Time Magazine and become requisite reading for those who deliver programs to protect the environment. Doug is also the author of the Fostering Behavior Change Minute newsletter, which is read weekly by nearly 20,000 subscribers. His work has been featured in the New York Times and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing conference’s inaugural award for contributions to the field of social marketing. He is a former Professor of Psychology and currently an adjunct professor at the University of Victoria and Royal Roads University in Canada. More than 75,000 program managers have attended workshops on community-based social marketing that he has delivered internationally.

Trusted by 500+ Organizations

Organizations from around the globe choose McKenzie-Mohr & Associates to train their staff with the best CBSM practices. From individuals to large organizations, we have the perfect training to suit your specific need.

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Expertise in Community-Based Social Marketing