Coaching involves one-on-one videoconferences with the founder of community-based social marketing. Dr. Doug McKenzie-Mohr. After having attended training by Dr. McKenzie-Mohr, these calls will assist you in applying what you have learned to your programs. Sessions my be used at any time within 12 months of the purchase date.
Coaching involves one-on-one videoconferences with the founder of community-based social marketing. Dr. Doug McKenzie-Mohr. After having attended training by Dr. McKenzie-Mohr, these calls will assist you in applying what you have learned to your programs.Note: Sessions may be used at any time within 12 months of the purchase date.
One 90 minute call which will leave you with a clear sense of what to do next as you apply this approach.
Three 60-minute calls with email access between calls.
CBSM utilized by thousands of organizations worldwide.
Single, Most Significant InfluenceCommunity-based social marketing has been the single, most significant influence in the design of our water and energy efficiency programs. The "Home WaterWise Service" and "ClimateSmart Home Service," combined, reached more than 500,000 households across Queensland.
- Anthony Coates Director, LGIS Operations
- Local Government Infrastructure Services Brisbane, Australia
Required TrainingDoug’s Fostering Sustainable Behaviour workshops should be required training for anyone who develops or manages an environmental program.
- Dr. Wesley Schultz Professor of Psychology
- California State University San Marcos, California USA
Revolutionized Program DeliveryOver the last two decades, community-based social marketing has revolutionized the development, implementation and promotion of environmental programs. I highly recommend attending Doug’s workshops to learn how to apply this innovative approach to your own programs.
- Ken Donnelly President
- Beyond Attitude Halifax, Canada
Comprehensive UnderstandingWe have used community-based social marketing successfully for nearly a decade. CBSM allows us to develop a comprehensive understanding of our target’s barriers to change and what motivators are required to encourage the adoption of sustainable behaviours.
- Greg Allen Manager Community Education
- Department of Environment and Conservation Perth, Australia
Must-Attend TrainingDoug’s workshops are a must-attend for anyone involved in energy and environmental policies and programs. McKenzie-Mohr’s approach is solidly based in research and in many years of on-the-ground successful programs with careful evaluations. I highly recommend his highly informative community-based social marketing training.
- Linda Schuck Founder and Past-Chair
- Behavior, Energy and Climate Change Conference (BECC) Berkeley, California
Accessible and RelevantOur community was fortunate to be able to host a CBSM workshop. The workshop attracted a wide range of people: academics, students, city employees, non-profit staff, and activist volunteers. McKenzie-Mohr's dynamic presentation was accessible and relevant for the entirety of this diverse audience. It has changed the way our town does business.
- Dr. Cynthia McPherson Frantz Associate Professor of Psychology
- Oberlin College Oberlin, Ohio
Clear, Structured approach to Behaviour ChangeDoug’s workshops are very useful. They provide a clear, structured way of approaching behaviour change, evidence regarding what works, and lots of new ideas.
- Kathryn Rathouse Director
- Social Research Ltd. St. Albans, England