Host a Workshop
Dr. Doug McKenzie-Mohr is the founder of community-based social marketing and an award-winning author and presenter. Each year he is available for a limited number of in-house workshops. His workshops are held virtually over Zoom and consist of three four-hour sessions spread over three consecutive days. His virtual workshops are exceptionally well evaluated, without the cost, inconvenience, and emissions associated with in-person training. Further, his workshops are available at times that are convenient for agencies that are located around the globe. Contact us for details on pricing and available dates.
Here are some recent anonymous evaluations that speak to the quality of his virtual workshops: "Incredibly worthwhile." "Most valuable workshop/training I've EVER attended!" "Utterly fascinating!" "Completely transformed my approach to my work." "Incredibly informative and helpful." "I learned more in one day than I have in many years." "Doug is a very engaging speaker. I thought it would be hard to pay attention to an online webinar, but I was glued to the screen the entire time." "I have never attended a conference with this much information packed into its time. All of which was relevant." "The CBSM training was riveting throughout." "So much pertinent information, excellently presented." "By far, the best workshop I've attended - on any topic!!!" "Fantastic. Simply invaluable."
The workshop comprehensively introduces community-based social marketing and its application to foster sustainable, healthy, and safe behaviors. Participants will learn the five steps of community-based social marketing, which include:
- How to select which behaviors to target;
- How to identify the barriers to the adoption of these behaviors,
- How to develop strategies based on behavioral science knowledge to address identified barriers,
- How to conduct and evaluate a pilot, and
- How to move from a pilot to broadscale implementation.
Dr. McKenzie-Mohr can deliver this workshop for up to 120 participants. Participants receive a certificate of completion and an electronic copy of the most recent edition of his acclaimed book, Fostering Sustainable Behavior.
Most agencies elect to combine the above workshop with a follow-up day of program consultations. This day consists of a series of 50-minute meetings in which Dr. McKenzie-Mohr meets with different project teams to discuss the application of community-based social marketing to their initiatives. These sessions provide participants with clear and actionable information as they embark on delivering their first community-based social marketing programs.
About the Speaker
For over three decades, Dr. Doug McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. Time Magazine has recommended one of these books, and it has become requisite reading for those who deliver programs to protect the environment, promote public health, and prevent injuries. His work has been featured in the New York Times. He is the recipient of the American Psychological Association's inaugural award for innovation in environmental psychology and the World Social Marketing conference's inaugural award for contributions to social marketing. He is a former Professor of Psychology in Canada. Over 75,000 program managers have attended his workshops internationally.