PREMIER
Tools of Change is the most extensive, freely-accessible collection of full-length voluntary behavior change, social marketing and cbsm case studies available on the web. You will also find some great planning tools and resources here.
Resume & Projects
Check out our Landmark case studies, which have been chosen through a peer selection process that recognizes programs and social marketing approaches considered to be among the most successful, innovative, replicable and adaptable in the world. They cover a range of programs related to (1) climate change adaptation and mitigation, (2) building energy conservation, and (3) active / sustainable transportation.
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Looking for Model Behavioral Programs Related to Climate Change Mitigation or Adaptation, Energy Conservation, or Sustainable Transportation
2022-04-20 14:07:35 UTC
Do you know of a particularly effective or innovative approach for changing behaviors related to climate change mitigation or adaptation, energy conservation, or sustainable transportation? Your own program? Nominate it for Landmark designation. Designation as a “Landmark” (best practice) case study through this no-cost peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world. Designated programs gain exposure and credibility, and we prepare and post detailed on-line program case studies, which may help them respond to requests for information, attract customers and investors, and/or maintain or increase program funding.
Deadline: June 6, 2022. Details: www.toolsofchange.com/en/landmark/ -
WaterSense Adds Up to Big Water and Energy Savings – new Landmark behavior change case study posted.
2022-01-31 17:47:08 UTC
“WaterSense Adds Up to Big Water and Energy Savings” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies available at www.toolsofchange.com. Tools of Change Landmark case studies are peer-selected to recognize behavior change programs and approaches that are among the most successful, innovative, replicable and adaptable in the world. For information on our case study nomination process go to www.toolsofchange.com/en/landmark/. The next deadline for nominating programs is June 6, 2022.WaterSense, a partnership program sponsored by the U.S. Environmental Protection Agency (EPA), seeks to protect the future of the nation’s water supply by offering Americans a simple way to use less water with water-efficient products, homes, and services. WaterSense labeled products, which are independently certified to use at least 20% less water and perform as well or better than standard models, have been on the market since 2007. As of 2021 there are more than 30,000 labeled models, including products used in residential and commercial bathrooms, and outdoor irrigation. EPA’s WaterSense program has also certified over 3,000 homes with WaterSense labeled fixtures and water-efficient features. By 2020 it had saved 5.3 trillion gallons of water and 603 billion kWh of electricity. https://toolsofchange.com/en/case-studies/detail/747 -
Solarize Boosts Installations and Transforms Solar Markets Across America – new Landmark behavior change case study posted.
2022-01-28 16:51:33 UTC
“Solarize Boosts Installations and Transforms Solar Markets Across America” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies available at www.toolsofchange.com. Tools of Change Landmark case studies are peer-selected to recognize behavior change programs and approaches that are among the most successful, innovative, replicable and adaptable in the world. For information on our case study nomination process go to www.toolsofchange.com/en/landmark/. The next deadline for nominating programs is June 6, 2022.Solarize is a group purchase program designed to simplify and reduce the cost of investing in solar energy. The campaign organizes a volunteer committee of residents to competitively select a solar installer who agrees to set pricing. At a series of free educational workshops participants can learn about the technology, incentives, and financing options. Interested, participants can then sign up for a free site assessment and are guaranteed the Solarize price, if they sign a contract within the campaign timeline. Customers can save as much as 25% of the total cost of installation. This approach enables grassroot and other solar advocates to build motivation and engagement over time, reduce key barriers to action, convert “interest” into “action”, and permanently transform the market for solar installations in their communities. Resulting installations generated 62,000,000 kWh of clean energy supply each year. https://toolsofchange.com/en/case-studies/detail/746 -
Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water – Landmark behavior change case study posted.
2022-01-27 21:24:44 UTC
“Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies available at www.toolsofchange.com. Tools of Change Landmark case studies are peer-selected to recognize behavior change programs and approaches that are among the most successful, innovative, replicable and adaptable in the world. For information on our case study nomination process go to www.toolsofchange.com/en/landmark/. The next deadline for nominating programs is June 6, 2022.Fear appeals must be carefully considered as they can too-easily backfire and discourage people from taking in and acting on our messages. And why spread fear unnecessarily? This case study illustrates an appropriate and effective use of a fear appeal to reduce water consumption in Cape Town South Africa. It tracks 30 years, from the time the City predicted severe water shortages to the point where the taps nearly ran dry and this city of four million people reduced water use enough to avoid disaster. https://toolsofchange.com/en/case-studies/detail/735 -
Climate Matters Program for TV Weathercasters – Landmark behavior change case study posted.
2022-01-25 19:00:43 UTC
“Climate Matters Program for TV Weathercasters” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies available at www.toolsofchange.com. Tools of Change Landmark case studies are peer-selected to recognize behavior change programs and approaches that are among the most successful, innovative, replicable and adaptable in the world. For information on our case study nomination process go to www.toolsofchange.com/en/landmark/. The next deadline for nominating programs is June 6, 2022.Climate Matters trains and supports American TV weathercasters to report on the local impacts of climate change while reflecting current scientific knowledge and concerns. The program provides participating newscasters with weekly story packages with local data and broadcast-quality graphics that visualize the data. Because of an overt conflict in the meteorology community about opposing views of climate change, the program engaged a conflict mediator who worked with small groups of opinion-leading weathercasters to surface and work through the entrenched conflicts. As climate reporting became increasingly normative, the program ensured that everyone in the weathercasting community knew the behaviors were gaining in popularity. As of 31 October 2020, there were 968 participating weathercasters in 483 local TV stations, in 92% of all US media markets and 99 of the top 100 media markets. Viewers exposed to their climate education became more likely to understand that climate change is already a 'here, now, us' problem. https://toolsofchange.com/en/case-studies/detail/743 -
Virgin Atlantic Airways Captains Improve Fuel Efficiency- new Landmark case.
2022-01-24 16:56:33 UTC
“Virgin Atlantic’s Airways Captains Improve Fuel Efficiency” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies available at www.toolsofchange.com. Tools of Change Landmark case studies are peer-selected to recognize behavior change programs and approaches that are among the most successful, innovative, replicable and adaptable in the world. For information on our case study nomination process go to www.toolsofchange.com/en/landmark/. The next deadline for nominating programs is June 6, 2022.Virgin Atlantic Airways (VAA) conducted an eight-month pilot in 2014 to test the potential roles and impacts of monitoring, performance information, personal targets, and prosocial incentives on the fuel-use behavior of their captains. All 335 of VAA’s captains were part of the pilot, and they were randomly assigned to four separate treatment groups. Since the pilot, the approach has become business as usual at VAA, and the technology was commercialized through Signol and updated to a web-app and email rather than post. https://toolsofchange.com/en/case-studies/detail/744. -
TDM at Seattle Children’s Hospital - new Landmark behavior change case study posted.
2022-01-21 15:15:50 UTC
“TDM at Seattle Children’s Hospital” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies available at www.toolsofchange.com. Tools of Change Landmark case studies are peer-selected to recognize behavior change programs and approaches that are among the most successful, innovative, replicable and adaptable in the world. For information on our case study nomination process go to www.toolsofchange.com/en/landmark/. The next deadline for nominating programs is June 6, 2022.Seattle Children’s Hospital has operated a widely recognized trip reduction program since 1995. This program is an early and successful example of providing drivers with cash incentives to offset losing free parking (“parking cash out”). It is also one of the few ongoing examples of a program that pays people if they take a non-SOV way to work. Between 1995 and 2017, the percentage of employees who drive to work alone dropped from 73% to 33%. Further, the program’s commuting perks have helped attract & retain quality employees, and the program has enabled the hospital to avoid spending $20 million to build new parking facilities. https://toolsofchange.com/en/case-studies/detail/745 -
Re: Active transport in young adults - evidence requested
2021-11-02 23:39:29 UTC
Hi Hannah:
Finding program impact information on active transportation programs for high school students can indeed be challenging. Check out the following three cases studies.
Off Ramp https://toolsofchange.com/en/case-studies/detail/122
HSBC Clean Air Achievers (Grades 4 to 11) https://toolsofchange.com/en/case-studies/detail/671
Bikeability Safety Training https://toolsofchange.com/en/case-studies/detail/701
Cheers, Jay -
Tell us your Favorite CBSM / Social Marketing / Behavior Change Resource
2021-09-15 16:06:39 UTC
We've just updated all our site links at Tools of Change and are looking for some more excellent resources to include. Please tell us your favorite one(s).You can find our recently updated listing at https://toolsofchange.com/userfiles/Web-based%20social%20marketing%20resources-2021-draft1d.pdf. To see what we already have in a given topic area, read the first page, then search by topic area or key word(s). If you see any errors I would appreciate knowing about them too. Ideally, I’d like all review comments and suggestions back by the end of September. I will publish a revised list once I have reviewed all suggestions and added the new resource listings to our website.Thanks in advanceJayJay Kassirer, General Manager, Tools of Change -
Nominations for Landmark designation of (1) transportation behavior programs and (2) behavioral building energy conservation programs – ONLY ONE MONTH LEFT before nominations close.
2021-05-04 14:51:59 UTC
Do you know of a particularly effective or innovative approach for promoting more sustainable travel or energy use behaviours? Your own program? Nominate it for Landmark designation. Designation as a “Landmark” (best practice) case study through this no-cost peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world. Designated programs gain exposure and credibility, and we prepare and post detailed on-line program case study materials, which may help them respond to requests for information, attract customers and investors, and/or maintain or increase program funding.
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