Topics

• Agriculture
  • Food
• Energy
  • Behavior
  • Buildings
  • Homes
• Transportation
  • Biking
  • Walking
  • Mass Transit
• Waste
  • Food Waste
  • Recycling
  • Composting
• Water
  • Water Efficiency
• Health
  • Active Lifestyles

 286 Comment

• Tell us your Favorite CBSM / Social Marketing / Behavior Change Resource

  2021-09-15 16:06:39 UTC

  We've just updated all our site links at Tools of Change and are looking for some more excellent resources to include. Please tell us your favorite one(s). 

   

  You can find our recently updated listing at https://toolsofchange.com/userfiles/Web-based%20social%20marketing%20resources-2021-draft1d.pdf. To see what we already have in a given topic area, read the first page, then search by topic area or key word(s). If you see any errors I would appreciate knowing about them too. Ideally, I’d like all review comments and suggestions back by the end of September. I will publish a revised list once I have reviewed all suggestions and added the new resource listings to our website. 

   

  Thanks in advance

  Jay

   

  Jay Kassirer, General Manager, Tools of Change 

• Nominations for Landmark designation of (1) transportation behavior programs and (2) behavioral building energy conservation programs – ONLY ONE MONTH LEFT before nominations close.

  2021-05-04 14:51:59 UTC

  Do you know of a particularly effective or innovative approach for promoting more sustainable travel or energy use behaviours? Your own program? Nominate it for Landmark designation. Designation as a “Landmark” (best practice) case study through this no-cost peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world. Designated programs gain exposure and credibility, and we prepare and post detailed on-line program case study materials, which may help them respond to requests for information, attract customers and investors, and/or maintain or increase program funding.
   

  Deadline:  June 4, 2021.
  
  Details: www.toolsofchange.com/en/landmark/ 

• Looking for Model (1) Travel Behavior Programs and (2) Behavioral Building Energy Conservation Programs

  2021-03-08 15:04:49 UTC

  Do you know of a particularly effective or innovative approach for changing travel or energy use behaviours? Your own program? Nominate it for Landmark designation. Designation as a “Landmark” (best practice) case study through this no-cost peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world. Designated programs gain exposure and credibility, and we prepare and post detailed on-line program case study materials, which may help them respond to requests for information, attract customers and investors, and/or maintain or increase program funding.  

  
  Deadline:  June 4, 2021.
  Details: www.toolsofchange.com/en/landmark/ 

   

• Two New Landmark Building Energy Behavior Case Studies – “Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat” and “California’s Energy Conservation Competition”

  2021-03-08 15:02:27 UTC

  Tools of Change has published two new open-access, full-length, Landmark building energy behavior change case studies. Our Landmark case studies are peer-selected to recognize behavior change programs and approaches that are among the most successful, innovative, replicable and adaptable in the world. Read about “Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat” and “California’s Energy Conservation Competition” at https://toolsofchange.com/en/topic-resources/energy-efficiency/  We’ve also published two runners-up: “Energy Cat Game” and “London Hydro’s Price Plan Pilot Cuts Peak Use.”
  
  For information on our case study nomination process go to www.toolsofchange.com/en/landmark/  Deadline:  June 4, 2021. 

   

• Two New Landmark Travel Behavior Case Studies – “City of Austin’s Leave Time Travel Incentive” and “Seattle’s Just One Trip Phase II”

  2021-03-08 15:00:13 UTC

  Tools of Change has published two new open-access, full-length, Landmark Travel behavior change case studies. Our Landmark case studies are peer-selected to recognize behavior change programs and approaches that are among the most successful, innovative, replicable and adaptable in the world. Read about the “City of Austin’s Leave Time Travel Incentive” and “Seattle’s Just One Trip Phase II” at https://toolsofchange.com/en/topic-resources/transportation/.  We’ve also published one runner-up: “Way to Go Durham.”
  
  For information on our case study nomination process go to www.toolsofchange.com/en/landmark/    Deadline:  June 4, 2021. 

• Re: Use of CBSM in K16 Education

  2021-02-16 19:20:24 UTC

  Hi Faye and other is interested in this topic:
  
  The Tools of Change website (www.toolsofchange.com), founded on the principles of cbsm, hosts a number of case studies demonstrating the use of cbsm to engage K-16 classrooms in identifying and addressing environmental problems at their schools and in their communities. Our most recent case study, which we are just about to promote is California's Energy Conservation Competition (https://toolsofchange.com/en/case-studies/detail/732).
  
  I suggest you also have a look at the following.
  https://toolsofchange.com/en/case-studies/detail/735/   (water)
  https://toolsofchange.com/en/case-studies/detail/674/   and  https://toolsofchange.com/en/case-studies/detail/13/  (energy)
  https://toolsofchange.com/en/case-studies/detail/122/ (school commute)
  https://toolsofchange.com/en/case-studies/detail/34/ (environmental health)
  https://toolsofchange.com/en/case-studies/detail/25/   (waste)
  
  

  Cheers, Jay
  
  

• Re: How Cape Town used Behavioural Science to overcome its Water Crisis

  2020-11-13 15:56:01 UTC

  Thanks Julie. This is a really interesting program, for a number of reasons. First, they used a fear appeal. Fear appeals must be carefully considered as they can too-easily backfire and discourage people from taking in and acting on our messages. And why spread fear unnecessarily? But this was an appropriate and effective use of a fear appeal. In addition, as climate change progresses, we can expect more droughts and other situations where a fear appeal or similar water conservation approaches may be required. We've just added a new case study that covers in considerable detail how this city of four million people reduced water use enough to avoid disaster. From Tools of Change, the most extensive, freely-accessible collection of voluntary behavior change, social marketing and cbsm case studies available on the web.  https://toolsofchange.com/en/case-studies/detail/735

   

   

• Norway's Promotion of Electric Vehicles – Case Study Posted on Tools of Change

  2020-05-21 14:15:09 UTC

  Several policies / incentives, in place over an extended period, have made Norwegians more likely to purchase electric vehicles than people in any other country. These incentives have included: exemption from vehicle registration and high purchase taxes, reduced road tolls, free parking, and access to some bus lanes.       More

• BART Perks Phase II - Transit Peak Demand Shifting Case Study Posted on Tools of Change

  2020-05-21 14:12:47 UTC

  BART Perks Phase II used a Smartphone-based platform to incentivize shifts in public transit trips that reduced peak demand. The approach proved cost-effective relative to the average fare associated with each freed-up seat. At full-scale, the approach was predicted to be cost-effective relative to purchasing and maintaining more transit cars. This six-month randomized control study took place in San Francisco during the first half of 2019.     More

• Call for Nominations 2020: (1) Travel Behavior Programs and (2) Behavioral Building Energy Conservation Programs

  2020-04-30 14:09:13 UTC

  Do you know of a particularly effective or innovative approach for changing travel or energy use behaviours? Yours? Nominate it for Landmark designation. Designation as a “Landmark” (best practice) case study through this peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world. Designated programs gain exposure and credibility, and we prepare and post detailed on-line program case study materials, which may help them attract customers and investors, and maintain or increase program funding. All nominations must include measured impact results. Deadline: July 3, 2020. Details: www.toolsofchange.com/en/landmark/

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