PREMIER
Tools of Change is the most extensive, freely-accessible collection of full-length voluntary behavior change, social marketing and cbsm case studies available on the web. You will also find some great planning tools and resources here.
Resume & Projects
Check out our Landmark case studies, which have been chosen through a peer selection process that recognizes programs and social marketing approaches considered to be among the most successful, innovative, replicable and adaptable in the world. They cover a range of programs related to (1) climate change adaptation and mitigation, (2) building energy conservation, and (3) active / sustainable transportation.
302 Comments
-
275 Web-Based Social Marketing Resources
2024-03-06 16:46:07 UTC
Tools of Change now features a directory of over 275 online resources, carefully selected to support your social marketing work. We added 91 new listings in 2023, including 18 systematic reviews of behavioral interventions. In January 2024, all listings were updated, with all links re-verified. These resources include meta-analyses and individual research studies of barriers & benefits, segmentation, interventions, messaging / communications, boosting referrals for new program participants, and ways of measuring and deepening program impacts.
A PDF with a link to and brief summary of each resource is available at https://toolsofchange.com/userfiles/Web-based%20social%20marketing%20resources-2023-V2.pdf
These online resources are the ones recommended as Topic Resources at www.toolsofchange.com/en/topic-resources/
Your suggestions are invited for additional resources. Send to [email protected]. -
Looking for Effective Programs Related to Energy, Transportation or Climate Change (including food waste or water conservation)
2024-02-13 16:02:06 UTC
Do you know of a particularly effective or innovative approach for promoting behaviors related to energy, transportation, other climate change mitigation (e.g. food waste reduction), or climate change adaptation (e.g. water conservation)? Your own program? Nominate it for Landmark designation. Designation as a “Landmark” (best practice) case study through this no-cost peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world. Designated programs gain exposure and credibility, and we prepare and post detailed on-line program case studies, which may help them respond to requests for information, attract customers and investors, and/or maintain or increase program funding. All nominations must include measured impact results.
Please help us spread the news; if you know of others who might be interested, forward this message to them.
Cheers, Jay
Jay Kassirer, GM, Tools of Change
-
Proffers for New Development in Fairfax County, Virginia
2024-01-25 15:04:01 UTC
Fairfax County established Transportation Demand Management (TDM) requirements (“proffers”) for new development that would have significant traffic impacts. For buildings within the urban centre of Tysons, trips had to be reduced between 25% and 65% during peak hours, depending on the size of the building and its proximity to the Metrorail stations. The county proffers required large new properties to annually monitor trips, conduct tenant commuting surveys, and show that they were meeting their trip reduction goals. They also had to conduct surveys every three years. Over seven years, 13 such developments generated 63% fewer trips, which was 34% beyond their goals. For the office buildings, this was likely at least partly a result of more people working from home during the COVID pandemic. -
Wind Farm Co-Ownership
2024-01-25 15:01:53 UTC
What if you want to move away from gas and oil, but rent, are about to move, or can’t afford solar panels? If your energy supplier has not already pledged to go green, you have few options. The co-ownership of wind farms engages and makes it practical for more homeowners and renters to buy wind-generated power. Co-ownership could also be used to support other large green energy projects and is currently being used by carshare companies. The first two wind farm projects generate 65,000 MWh of standard electricity and avoid the release of 34,000 metric tonnes of CO2 annually. Designated a Landmark case study in 2023. https://toolsofchange.com/en/case-studies/detail/762/
-
Coolfood
2024-01-25 14:59:45 UTC
Coolfood provides the food service industry with the tools and expertise to reduce emissions by 25% by 2030. It illustrates the value of supporting BOTH consumers and the food service organizations they buy meals from. Members that joined prior to 2022 have reduced per-plate emissions by 10%. Designated a Landmark case study in 2023. https://toolsofchange.com/en/case-studies/detail/761/
-
Smart Trips Austin
2024-01-25 14:54:43 UTC
Smart Trips Austin encourages residents to take multi-modal transportation options more often through personal interactions that educate and overcoming barriers. Smart Trips reinforces this new information using community-based programs such as learn-to-ride classes, transit instruction, and group walking activities. This case study illustrates the value of targeting people who have recently moved (or have otherwise changed their routines) and of segmenting using a Stages of Change approach. It increased active and shared trips and reduced drive-alone trips by 5-10%. Designated a Landmark case study in 2023. https://toolsofchange.com/en/case-studies/detail/754/
-
Liftshare and Mobilityways, UK
2024-01-25 14:48:03 UTC
The United Kingdom's Liftshare charges businesses, communities, hospitals, and universities for its lift-sharing services, which have always been provided free to the general public. It has helped over 700 organizations eliminate 250 million miles of commuter travel and avoid the release of 300,000 tonnes of carbon emissions. https://toolsofchange.com/en/case-studies/detail/760/
-
Carpooling Promotion in France
2024-01-25 14:45:24 UTC
France provides financial incentives to local travel authorities (LTAs), employers and employees to promote carpooling. This case study covers the formative research and early implementation in Paris of France’s National Daily Carpooling Plan. Innovative program components include: financial incentives to local travel authorities (LTAs), employers and employees; funding the development of carpooling infrastructure and ridesharing platforms; and fraud prevention mechanisms. Carpooling doubled from the year before to 5.1 million trips; saving 25,000 tonnes of CO2 per year. https://toolsofchange.com/en/case-studies/detail/765/
-
Looking for Model Behavioral Programs Related to Climate Change Mitigation or Adaptation, Energy Conservation, or Sustainable Transportation
2022-04-20 14:07:35 UTC
Do you know of a particularly effective or innovative approach for changing behaviors related to climate change mitigation or adaptation, energy conservation, or sustainable transportation? Your own program? Nominate it for Landmark designation. Designation as a “Landmark” (best practice) case study through this no-cost peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world. Designated programs gain exposure and credibility, and we prepare and post detailed on-line program case studies, which may help them respond to requests for information, attract customers and investors, and/or maintain or increase program funding.
Deadline: June 6, 2022. Details: www.toolsofchange.com/en/landmark/ -
WaterSense Adds Up to Big Water and Energy Savings – new Landmark behavior change case study posted.
2022-01-31 17:47:08 UTC
“WaterSense Adds Up to Big Water and Energy Savings” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies available at www.toolsofchange.com. Tools of Change Landmark case studies are peer-selected to recognize behavior change programs and approaches that are among the most successful, innovative, replicable and adaptable in the world. For information on our case study nomination process go to www.toolsofchange.com/en/landmark/. The next deadline for nominating programs is June 6, 2022.WaterSense, a partnership program sponsored by the U.S. Environmental Protection Agency (EPA), seeks to protect the future of the nation’s water supply by offering Americans a simple way to use less water with water-efficient products, homes, and services. WaterSense labeled products, which are independently certified to use at least 20% less water and perform as well or better than standard models, have been on the market since 2007. As of 2021 there are more than 30,000 labeled models, including products used in residential and commercial bathrooms, and outdoor irrigation. EPA’s WaterSense program has also certified over 3,000 homes with WaterSense labeled fixtures and water-efficient features. By 2020 it had saved 5.3 trillion gallons of water and 603 billion kWh of electricity. https://toolsofchange.com/en/case-studies/detail/747
0 Recommends
You haven't saved any recommendations.
Messaging 0 colleagues