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Re: How Cape Town used Behavioural Science to overcome its Water Crisis
2020-11-13 15:56:01 UTC
Thanks Julie. This is a really interesting program, for a number of reasons. First, they used a fear appeal. Fear appeals must be carefully considered as they can too-easily backfire and discourage people from taking in and acting on our messages. And why spread fear unnecessarily? But this was an appropriate and effective use of a fear appeal. In addition, as climate change progresses, we can expect more droughts and other situations where a fear appeal or similar water conservation approaches may be required. We've just added a new case study that covers in considerable detail how this city of four million people reduced water use enough to avoid disaster. From Tools of Change, the most extensive, freely-accessible collection of voluntary behavior change, social marketing and cbsm case studies available on the web. https://toolsofchange.com/en/case-studies/detail/735
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Norway's Promotion of Electric Vehicles – Case Study Posted on Tools of Change
2020-05-21 14:15:09 UTC
Several policies / incentives, in place over an extended period, have made Norwegians more likely to purchase electric vehicles than people in any other country. These incentives have included: exemption from vehicle registration and high purchase taxes, reduced road tolls, free parking, and access to some bus lanes. More
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BART Perks Phase II - Transit Peak Demand Shifting Case Study Posted on Tools of Change
2020-05-21 14:12:47 UTC
BART Perks Phase II used a Smartphone-based platform to incentivize shifts in public transit trips that reduced peak demand. The approach proved cost-effective relative to the average fare associated with each freed-up seat. At full-scale, the approach was predicted to be cost-effective relative to purchasing and maintaining more transit cars. This six-month randomized control study took place in San Francisco during the first half of 2019. More
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Call for Nominations 2020: (1) Travel Behavior Programs and (2) Behavioral Building Energy Conservation Programs
2020-04-30 14:09:13 UTC
Do you know of a particularly effective or innovative approach for changing travel or energy use behaviours? Yours? Nominate it for Landmark designation. Designation as a “Landmark” (best practice) case study through this peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world. Designated programs gain exposure and credibility, and we prepare and post detailed on-line program case study materials, which may help them attract customers and investors, and maintain or increase program funding. All nominations must include measured impact results. Deadline: July 3, 2020. Details: www.toolsofchange.com/en/landmark/
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Europe’s Energy Neighborhoods Program Earns Landmark Designation
2020-04-30 14:08:24 UTC
Europe’s Energy Neighbourhoods program engaged neighbourhoods to ‘bet’ with their municipalities that they could reduce energy use by at least 9% over a four-month time period, with no investments in technology allowed. Each neighbourhood was supported by a trained “Energy Master”, and those groups that made savings of 9% or more were rewarded with certificates and prizes, and received local media attention for their efforts. Designation as a Tools of Change “Landmark” case study through our peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world. https://toolsofchange.com/en/case-studies/detail/726
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RE100 Corporate Renewable Energy Purchasing Program Earns Landmark Designation
2020-04-30 14:07:30 UTC
RE100 is a global collaborative initiative that is accelerating a shift in corporate energy purchasing to reduce global carbon emissions and buy energy from renewable sources. Members commit to public disclosure of progress, with third-party verification providing social proof and accountability. In 2019, its 211 member companies purchased 87 TWh of renewable energy. Designation as a Tools of Change “Landmark” case study through our peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world. https://toolsofchange.com/en/case-studies/detail/727
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Emotional Messaging Promoting Walking & Cycling to School
2020-04-30 13:59:31 UTC
Do you know any good examples of emotion-rich messages that promote walking and cycling to school, that are directed at students’ parents, and that are not judgmental, fear based or otherwise heavy-handed? (I know, your school buildings may be closed now because of COVID-19; we are planning for after ours re-open.) We are looking for messages for parents who currently drive their children to school most of the time and might be described as being at the Pre-Contemplation and Contemplation stages of change (according to Stages of Change Theory.) We are interested in a wide range of examples AND we are particularly interested in messages like the following. • Walking or cycling with your children to school, or encouraging them to do it on their own if they are able, is one way of being a loving, caring and responsible parent. (Many parents in the greater Toronto area currently think that driving their children to school is more loving, caring and responsible). • If you live close enough to school, walking or cycling with your children to school or encouraging them to do it on their own if they are able, can lead to a smoother, more enjoyable morning routine. • Walking or cycling with your children to school can help them and you avoid the craziness of drop-off and pick-up zones. • Any other messaging that’s been particularly effective.
Please note if there is any evidence of effectiveness (e.g. through message pre-testing or program evaluation). This information is being sought by a province-wide (Ontario, Canada) coalition of school programs that promotes walking and cycling to school using a School Travel Planning framework. They want to encourage more parents / guardians to support their children walking and cycling to school. I will compile the answers from a number of listservs and Linked-In groups and will share the compilation with all who contribute to it.
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"Stay on the Ground" Reduces Air Travel, Increases Train Use
2020-02-09 16:54:48 UTC
"Stay on the Ground" is the most effective approach to-date at shifting air travel to train travel, and also at promoting the sale of carbon offsets for airplane travel, this approach could also work well for other behaviors that are perceived by the audience as clearly important to do, yet are not being adopted by many people. New case study at http://www.toolsofchange.com/en/case-studies/detail/725/
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Personalized Smartphone Messaging and Incentives Shift Travel Patterns in Landmark Case Study
2020-02-09 16:54:48 UTC
Bologna’s Bella Mossa program has been awarded Landmark designation by our peer selection panel. This program awarded participants points for walking, cycling or using public transport. Points could be redeemed for discounts or payment towards merchandise and services from 85 retailers, including supermarkets, sports retailers, bike stores, opticians, bookshops, cinemas, restaurants and bars. In 2018, 10,000 people reported taking 995,000 trips by alternative transportation methods, totalling 3.7 million kilometres and saving 711 tonnes of CO2. The program won CIVITAS’s “Bold Measure" award in 2017. http://www.toolsofchange.com/en/case-studies/detail/724/
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Call for Landmark Nominations (Energy, Travel) - June 1 Deadline
2018-05-09 09:22:42 UTC
Call for Nominations 2018: (1) Travel Behavior Programs and (2) Behavioral Energy Conservation Programs
If you know of anyone working on a particularly effective or innovative approach for changing travel or energy use behaviours, please consider nominating them or yourself for Landmark designation. Designation as a Landmark (best practice) case study through this peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world. Designated programs gain exposure and credibility, and we prepare and post detailed on-line program case study materials, which may help them attract customers and investors, and maintain or increase program funding. All nominations must include measured impact results.
Deadline: June 1, 2018. Details: www.toolsofchange.com/en/landmark/
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
Messaging 0 colleagues
