Sounds right: Blending passion for music with wildlife conservation

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Julie Cook Kitchener Jun 17, 2024 12:49 pm
Hi all,    There is an exciting, new, and innovative campaign called Sounds Right in which nature sounds are incorporated into the music tracks of famous musicians such as Brian E…

Switzerland’s bike to work campaign: Fun, easy, and popular

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Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

COP 26 & The Benefits of Climate Action

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Julie Cook Kitchener Nov 18, 2021 18:02 pm
Hi all, As you may know, the latest global climate negotiations at COP 26 in Glasgow have drawn to a close. Though some progress was made, concerns remain about the enormous gap …

Urgency & Agency: Conquering Climate Despair

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Julie Cook Kitchener May 27, 2021 17:29 pm
Hi everyone, "I will admit that I sometimes fall into the climate doom-ism camp. As a sustainability and behavioral scientist steeped in a steady stream of information about how …

Open Access Online Course, "Behaviour Change for Conservation"

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Liz Foote Maui Mar 30, 2021 2:36 am
Just came across this on Twitter via @SMGriffith1; there is an open-access online course available called "Behaviour Change for Conservation." You can find it here. "This open-…

“It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates”

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Liz Foote Maui Oct 23, 2020 4:01 am
I’m sharing a recent article published in PLOSOne about a study carried out in Israel that investigated the effect of different messaging strategies on no-shows and appointment ca…

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

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Julie Cook Kitchener Oct 21, 2020 18:04 pm
Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

Global COVID-19 Study Provides Insights on Message Framing

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Liz Foote Maui Oct 9, 2020 22:10 pm
This is a very insightful article about a study on global attitudes surrounding COVID-19 and health messaging. It’s great to see that in most countries, “the vast majority of peop…

“How Much Information Is Too Much?” Webinar with Cass Sunstein

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Liz Foote Maui Oct 4, 2020 4:48 am
Cass Sunstein has a new book out (shocker, I know!) called “Too Much Information,” and he discussed its themes in a webinar last month – check it out! He discussed not only inform…

Behavioural Science Toolkit for Physical Distancing and People Movement

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Liz Foote Maui Sep 2, 2020 2:41 am
As described in this article, the firm The Behavioural Architects has released a free resource to help with physical distancing and people movement, specifically the behaviors of …
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