The Influence of Message Framing On University Student's Intent to Participate in Sustainable Behavior

Cases
Davis, J. J. (1995). The effects of message framing on response to environmental communications. Journalism and Mass Communication Quarterly, 72, 2, 285-299.
Framing communication did have an effect on participants' responses to a message and on their intent to behave sustainably. The message was more effective when the recommended be…

The Effects of an Ambiguous, Negative Sign Prompt and a Clearly-Stated Positive Sign Prompt on Intentions to Litter

Cases
Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
Thirty percent of participants responded that the "Please save our landscapes: don't litter" prompt would make them think about the litter problem. Furthermore, 20% indicated tha…

Using a Normative Appeal to Control Litter at a Public Swimming Pool

Cases
Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.
The flyer containing the extreme message elicited the highest frequency of littering of the three handbills. The "Don't Litter" flyer was littered 50% of the time. In comparison…

Welcome, Guest

Not a member yet? Sign up in 30 seconds and add powerful tools that will help you engage in the CBSM community through additional features.

Virtual Oceania

Introductory & Advanced Workshops

March 16th - 25th, 2021

Registration Ending Soon!
Learn More

Virtual North America

Introductory & Advanced Workshops

June 1st - 10th, 2021

Learn More