Using Social Norms to Reduce Household Energy Consumption

Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
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Using Commitment to Reduce Energy Consumption in Iowa City

Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
Evaluation after one month revealed that public commitment had reduced energy consumption by 10-20 %. Furthermore, this behavior change was evident throughout the year their mete…

Using Television Modeling to Reduce Energy Consumption in Roanoke,Virginia

Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
Overall, the three media conditions reduced energy consumption by 10%. Furthermore, 75% of households in both the letter/phone call and letter/phone call/home visit used some of …

Reducing Electricity and Natural Gas Consumption Using Feedback and Incentives in Voorschoten, Netherlands, ,

Midden, C. J., Meter, J. E., Weenig, M. H., & Zieverink, H. J. (1983). Using feedback, reinforcement and information to reduce energy consumption in
The information-only group had the least reduction in energy savings in both electricity (7.6%) and natural gas (0%). All three intervention groups had substantial reduction in e…

Global Action Plan Community Lifestyles Campaign

Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
In the United States on average households that participate in Ecoteams produce 42% less garbage, use 25% less water, produce 16% less CO2, and use 16% less fuel for transportatio…

1-2-3 Campaign Against Global Warming

The program exceeded every expectation. In all, 412 households pledged, reducing annual CO 2 generation by approximately 580,000 pounds. To gauge results, a professional pollster …

EnerGuide for Houses


The Effectiveness of the EcoTeam Program in the Netherlands

The short term effects of the EcoTeam Program were very positive. Immediately after completion, participants had changed about half of the suggested environmentally relevant hous…

Reduction of Residential Consumption of Electricity Through Simple Monthly Feedback

Hayes, Steven C., Cone, John D., Reduction of residential consumption of electricity through simple monthly feedback. Journal of Applied Behavior Analysis, 1981, 14, 81-88.
The researchers found that electricity was reduced by 4.7% when households received the feedback letter. The results of this study demonstrate the effectiveness and practicality o…

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