Factors Necessary for the Social Diffusion of Social Energy in New England

Cases
Sawyer, S.W. (1982). Leaders in change: Solar energy owners and the implications for future adoption rates. Technological Forecasting and Social Change,21, 201-211.
Diffusion of solar energy is most likely when the first group to adopt the innovation is well respected within the community, is well educated, and is willing to try new ideas. F…

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