Tools

The Check, Clean, Dry Campaign

Cases
See Description section for Results

Using Social Norms to Reduce Household Energy Consumption

Cases
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
See Description for Results.

Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts

Cases
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
When only the sign prompt was used to encourage water conservation, 6% of bathers turned off the water while they soaped up. In contrast, when a fellow university student modeled…

Using Block Leaders and Prompts to Improve Participation in Curbside Recycling in Denver Colorado

Cases
Although all interventions improved particiaptions, it is clearly the block leaders who had the most significant impact on behavior. Fully one third of residents were recycling by…

The Effect of Sign Prompts and Modeling on Encouraging Dog Owners to Pick-up Dog Droppings in Chicago, Illinois

Cases
Jason, L. A., Zolik, E. S., & Matese, F. J. (1979). Prompting dog owners to pick up dog droppings. American Journal of Community Psychology, 7, 3, 339-351.
Only 5% of dog owners picked up after their pets during baseline observations. Sign prompts alone were not effective in encouraging pick up behavior as only 6% of dog owners obey…

Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Analysis of electronic inventories indicated that the prompts did not increase the purchase of targeted items. That is, items that were identified with shelf-talkers (prompts) as…

Encouraging People at Festivals to Reduce, Recycle, and Reuse Cups

Cases
All 7,500 souvenir cups were sold and it was estimated that visitors, took over 5,000 home. Staff also counted 500 refills. The remaining cups, collected for recycling were made…

Motivating Businesses to Reduce Waste and Recycle

Cases
Overall member assessment of Green Works benefits Members were asked to rate a list of Green Works benefits on a scale of 1 to 5, with 1 being very low benefit, and 5 being ver…

Turn it Off: Anti-Idling Project Using Commitment, Prompts and Norms

Cases
This project had three separate conditions. Two Kiss and Ride sites and two schools served as controls and received none of the above materials. In a second condition, two Kiss a…

Motivating Community Recycling: New Zealand Curbside Trial

Cases
Groups 2 and 3, the verbal commitment groups, recycled considerably more than the control group (who were not asked for a verbal commitment). Only 47% of the participants in group…

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 28th, 2021

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McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing