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Virgin Atlantic’s Airline Captains Improve Fuel Efficiency

Cases
In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…
CBSM Recommends

GCC EcoDriver Program

Cases
From September 2008 to March 2011, Green Communities Canada’s EcoDriver program operated in twelve Ontario communities promoting fuel-saving behaviors in three core areas: fuel ef…

Eliciting Energy Efficient Driving Styles with the Use of Feedback from Postal Workers in the Netherlands

Cases
Siero, S., Boon, M., Kok, G., & Siero, F. (1989). Modification of driving behavior in a large transport organization: A field
A literature review was conducted to identify behavior change tools that might be effective in eliciting energy efficient driving styles. Then, a questionnaire was sent to postal …

1-2-3 Campaign Against Global Warming

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The 1-2-3 Global Warming Campaign was initiated in the 1st Unitarian Church in Portland, Oregon in January 2001 to inform people about the dangers of global warming and spur them …

Television Feedback used to Modify Gasoline Consumption

Cases
Rothstein, Robert, N. Television Feedback Used to Modify Gasoline, Consumption, Behavior Therapy, 11, 683-688, 1980.,
This project examined the impact of feedback on the gasoline consumption of a large segment of the population. Every evening during the 6:00 news, a local television station displ…

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