Using Social Norms to Reduce Household Energy Consumption

Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
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Using Commitment to Reduce Energy Consumption in Iowa City

Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
Evaluation after one month revealed that public commitment had reduced energy consumption by 10-20 %. Furthermore, this behavior change was evident throughout the year their mete…

Improving Energy Conservation With Effective Home Audit Programs in California Using Communication and Commitment

Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
Since the home audit program is expensive to complete (US$ 115), PG&E hoped to make the visits as influential as possible. Through the use of communication and commitment, audito…

The Effect of Mild and Strong Public Commitments on Energy Conservation in Jackson, Michigan

Shippee, G. E., & Gregory, W. L. (1982). Public commitment and energy conservation. American Journal of Community Psychology, 10, 1, 81-93.
It was anticipated that the strong commitment group would consume less energy than the other group. However, this was not the case. The mild commitment group used 30% less natur…

Using Television Modeling to Reduce Energy Consumption in Roanoke,Virginia

Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
Overall, the three media conditions reduced energy consumption by 10%. Furthermore, 75% of households in both the letter/phone call and letter/phone call/home visit used some of …

Reducing Electricity and Natural Gas Consumption Using Feedback and Incentives in Voorschoten, Netherlands, ,

Midden, C. J., Meter, J. E., Weenig, M. H., & Zieverink, H. J. (1983). Using feedback, reinforcement and information to reduce energy consumption in
The information-only group had the least reduction in energy savings in both electricity (7.6%) and natural gas (0%). All three intervention groups had substantial reduction in e…

The Use of Prompts in Reducing Electricity Consumption in University Classrooms

Luyben, P. D. (1980). Effects of informational prompts on energy conservation in college classrooms. Journal of Applied Behavior Analysis, 13, 4, 611-617.
When faculty were sent a letter, there was an increase in the number of times the lights were turned off by 13% as compared to baseline data. When a sign prompt was posted in cla…

The Implementation of Set-Back Thermostats and Social Diffusion in Twin Rivers, New Jersey

Darley, J. M., & Beniger, J. R. (1981). Diffusion of energy-conserving innovations. Journal of Social Issues, 37, 2, 150-171.
It was anticipated that households would reduce energy consumption by 10%. However, actual energy savings with the set-back thermostats were 18-47%. Based on results obtained, t…

Factors Necessary for the Social Diffusion of Social Energy in New England

Sawyer, S.W. (1982). Leaders in change: Solar energy owners and the implications for future adoption rates. Technological Forecasting and Social Change,21, 201-211.
Diffusion of solar energy is most likely when the first group to adopt the innovation is well respected within the community, is well educated, and is willing to try new ideas. F…

Global Action Plan Community Lifestyles Campaign

Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
In the United States on average households that participate in Ecoteams produce 42% less garbage, use 25% less water, produce 16% less CO2, and use 16% less fuel for transportatio…

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