The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease detection behaviors: A meta-analytic review.

Articles
O'Keefe, D. J., & Jensen, J. D. (2009). The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease detection behaviors: A meta-analytic review. Journal of Communication, 59(2), 296-316.
A meta-analytic review of 53 studies (N = 9,145) finds that in messages aimed at encouraging disease detection behaviors, loss-framed appeals (which emphasize the disadvantages of…

Framing flu prevention—An experimental field test of signs promoting hand hygiene during the 2009–2010 H1N1 pandemic.

Articles
Updegraff, J. A., Emanuel, A. S., Gallagher, K. M., & Steinman, C. T. (2011). Framing flu prevention—An experimental field test of signs promoting hand hygiene during the 2009–2010 H1N1 pandemic. Health Psychology, 30(3), 295-299.
Objective: During the 2009–2010 H1N1 flu pandemic, many institutions installed alcohol-based hand sanitizer dispensers in public settings in an effort to prevent the spread of the…
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Dynamic norms promote sustainable behaviour, even if it is counternormative.

Articles
Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.
It is well known that people conform to normative information about other people’s current attitudes and behaviors. Do they also conform to dynamic norms—information about how oth…

Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use

Articles
Werner, Carol M.; Byerly, Sari; White, Paul H.; Kieffer, Matthew (2004). Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use. Basic and Applied Social Psychology, 26, 2, 183-198.
Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it i…

Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior

Articles
Lindenberg, S., & Steg, L. (2007). Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior. Journal of Social Issues, 63(1), 117-137. doi:10.1111/j.1540-4560.2007.00499.x.
This article discusses new developments about goal-dependent framing and multiple goal frames (sometimes also called "multiple motives"), which are highly relevant for understandi…

Crafting Normative Messages to Protect the Environment

Articles
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances un…

An Introduction to Deviance-Regulation Theory: The Effect of Behavioral Norms on Message Framing

Articles
Blanton, H., Stuart, A., & VandenEijnden, R. (2001). An introduction to deviance-regulation theory: The effect of behavioral norms on message framing. Personality and Social Psychology Bulletin, 27(7), 848-858. doi:10.1177/0146167201277007.
Introduces a social judgment framework the authors term deviance-regulation theory. This theory proposes that people self-regulate more on the basis of the perceived social conseq…

Using Tailored Information and Public Commitment to Improve the Environmental Quality of Farm Lands: An Example from the Netherlands

Articles
Lokhorst, A.M., van Dijk, J., Staats, H., van Dijk, E., & de Snoo, G. (2010). Using tailored information and public commitment to improve the environmental quality of farm lands: An example from the Netherlands. Human Ecology, 38(1), 113-122.
By adopting nature conservation practices, farmers can enhance the environmental quality and biodiversity of their land. In this exploratory study, a behavioral intervention that …

A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory

Articles
Hardisty, D. J.; Johnson, E. J. & Weber, E. U. (2009). A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory. Psychological Science Online First, XX(X), 107.
We explored the effect of attribute framing on choice, labeling charges for environmental costs as either an earmarked tax or an offset. Eight hundred ninety-eight Americans chose…

Communicating Climate Change: Why Frames Matter for Public Engagement

Articles
Nisbet MC. (2009). Communicating Climate Change: Why Frames Matter for Public Engagement. Environment, 51(2), 12-23.

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