A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory

Articles
Hardisty, D. J.; Johnson, E. J. & Weber, E. U. (2009). A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory. Psychological Science Online First, XX(X), 107.
We explored the effect of attribute framing on choice, labeling charges for environmental costs as either an earmarked tax or an offset. Eight hundred ninety-eight Americans chose…

Reducing Elevator Energy Use: A Comparison of Posted Feedback and Reduced Elevator Convenience

Articles
Van Houten, R., Nau, P. A., & Merrigan, M. (1981). Reducing elevator energy use: A comparison of posted feedback and reduced elevator convenience. Journal of Applied Behavior Analysis, 14, 4, 377-387.
Assessed the effects of 2 procedures for reducing elevator energy use. In the 1st procedure, feedback about the amount of energy consumed by the elevators each week was posted on …

The Role of Financial Incentives in Utility-Sponsored Residential Conservation Programs: A Review of Customer Surveys

Articles
Berry, L. (1984). The role of financial incentives in utility-sponsored residential conservation programs: A review of customer surveys.. Evaluation and Program Planning, 7, 2, 131-141.
Reviews the impact of financial incentive loans offered by utility programs to residential customers to invest in energy-efficient equipment. Prospective and retrospective surveys…

Do-It-Yourself and Energy Conservation

Articles
Mayer, Peter C (1996). Do-it-yourself and energy conservation. Contemporary Economic Policy , 14, 116-118.
A study was conducted to investigate whether buyer-installation of household equipment reduces the inclination to buy energy-saving equipment. The results reveal the need …

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 28th, 2021

Learn More

Virtual North America

Introductory & Advanced Workshops

January 10th - 19th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing