CBSM Recommends

Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions

Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.
Most climate change policy attention has been addressed to long-term options, such as inducing new, low-carbon energy technologies and creating cap-and-trade regimes for emissions…

Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

Ecological behavior and its environmental consequences: A life cycle assessment of a self-report measure

Kaiser, F., Doka, G., Hofstetter, P., & Ranney, M. (2003). Ecological behavior and its environmental consequences: A life cycle assessment of a self-report measure. Journal of Environmental Psychology, 23(1), 11-20.
The environmental impact of individuals, namely, how much they pollute and what resources they consume, is of paramount importance. However, even environmental psychologists rarel…

Innovating 'Diffusion of Innovation' theory: Innovation Characteristics the Intention of Utility Companies to Adopt Energy Conservation Interventions

Völlink, T., Meertens, R., & Midden, C. (2002). Innovating 'diffusion of innovation' theory: Innovation characteristics the intention of utility companies to adopt energy conservation interventions. Journal of Environmental Psychology, 22(4), 333-344. doi:10.1006/jevp.2001.0237.
Assessed the capacity of the innovation attributes proposed in Rogers' diffusion theory (1995) to predict the intention to adopt energy conservation interventions. It also provide…

Descriptive Social Norms as Underappreciated Sources of Social Control

Cialdini, R. (2007). Descriptive social norms as underappreciated sources of social control. Psychometrika, 72(2), 263-268.
Böckenholt and van der Heijden's results regarding compliance with insurance regulations--that the enforcement activities of a regulatory agency were relatively unpredictive of co…

Reducing Air Conditioning Waste by Signalling it Is Cool Outside

Becker, L. J. & Seligman, C. (1978). Reducing air conditioning waste by signalling it is cool outside. Personality and Social Psychology Bulletin, 4, 3, 412-415.
Examined the effects on residential energy consumption of providing homeowners with (1) a signaling device that indicated a conservation opportunity and (2) information feedback a…

A Two-Thirds Reduction in the Space Heat Requirement of Twin Rivers Townhouse

Sinden, F. W. (1978). A two-thirds reduction in the space heat requirement of Twin Rivers townhouse. Energy and Buildings, 1, 297-314.

Knowledge of Energy Consumption

Weber, R. J., & Price, J. M. (1980). Knowledge of energy consumption. Bulletin of the Psychonomic Society, 15, 4, 267-268.
A paired-comparison scale of relative subjective energy consumption was established for the different appliances, and the resulting scale values were correlated with actual energy…

Perceptual Awareness of Energy Requirements of Familiar Objects

Baird, J. C., & Brier, J. M. (1981). Perceptual awareness of energy requirements of familiar objects. Journal of Applied Psychology, 66, 1, 90-96.
Conducted 3 experiments to assess undergraduates' perceptual awareness of energy requirements in their immediate surroundings (e.g., refrigerators, automobiles, toasters). In Exp …

Barriers to Consumer Choice of Energy Efficient Products

Anderson, C. D. & Claxton, J. D. (1982). Barriers to consumer choice of energy efficient products. Journal of Consumer Research, 9, 2, 163-170.
Explored barriers that deter consumers from making energy conserving choices when buying major durables. Refrigerator energy labels and sales staff emphasis were manipulated in an…

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