Barriers to Consumer Choice of Energy Efficient Products

Anderson, C. D. & Claxton, J. D. (1982). Barriers to consumer choice of energy efficient products. Journal of Consumer Research, 9, 2, 163-170.

Explored barriers that deter consumers from making energy conserving choices when buying major durables. Refrigerator energy labels and sales staff emphasis were manipulated in an attempt to help put these barriers into perspective. 298 consumers who bought these refrigerators returned completed questionnaires on their choices. Energy information was most effective in the low price market segment when consumers were choosing between manual and frost-free refrigerators.

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