Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior

Articles
Lindenberg, S., & Steg, L. (2007). Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior. Journal of Social Issues, 63(1), 117-137. doi:10.1111/j.1540-4560.2007.00499.x.
This article discusses new developments about goal-dependent framing and multiple goal frames (sometimes also called "multiple motives"), which are highly relevant for understandi…

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