Resume & Projects
Re: Proper Disposal of Fishing Gear
2021-08-02 22:58:31 UTCHi Nadia,
While I'm not sure of a specific social marketing effort around this topic, I know some folks here on Maui have been addressing the issue by installing receptacles at heavily-used fishing sites to collect and recycle monofilament line. I have no idea if it was set up based on any audience research, but perhaps you could connect with the coordinators to see if they have any evaluation data or "lessons learned" they could share that could be useful to your efforts. It seems like a good way to reduce an "inconvenience" barrier, if it turns out that's a factor, and if the fishermen indicate they're willing to use it. Here's an article from a local media site, and here's the page from the Maui Ocean Center Marine Institute about the program.
Message me if you'd like me to make an introduction!
Free Webinar 4/21/21: "Ready to change? Using the Transtheoretical Model of Behavior Change in Program Evaluations"
2021-04-18 02:27:22 UTCFree webinar on April 21st, 12 pm EST by the Antioch University New England Conservation Psychology Institute: "Ready to change? Using the Transtheoretical Model of Behavior Change in Program Evaluations"
"The Transtheoretical Model of Behavior Change (TTM) is a useful and practical tool for guiding people through changing their behavior. It consists of four components: processes of change, stages of change, self-efficacy, and decisional balance. This webinar will provide brief background about the model, with a focus on the stages of change and decisional balance. Dr. Nageotte will share how the TTM can be used with front end, formative, and summative evaluations for influencing and measuring conservation behavior outcomes in conservation education programs.
Presenter: Nichole Nageotte, PhD is the Conservation Education Researcher at Cleveland Metroparks Zoo. Over the past 12 years, she has held various jobs in both animal care and environmental education. She has a passion for cultivating interest in science and connections to wildlife and conservation. She received her PhD in Curriculum and Instruction from Indiana University where she focused her studies on informal science and environmental education."
Free Webinar April 12th: "Can We Change the World Through Behavior Change?"
2021-03-31 08:39:10 UTCBelow is some information about an upcoming free webinar (which I learned about by following Nedra Weinreich on Twitter); you can register here.
Date & Time: Apr 12, 2021 06:00 PM in Budapest (CEST- Central European Summer Time)
Topic: Can we change the world through behavior change?What is social marketing and how to do it right?
What is the process?
How to design preferable behaviors?
What is transmedia storytelling and immersive engagement?
Success stories from clients with seemingly hopeless cases
Our guest for this free webinar is Nedra Weinreich from social marketing consultant firm Weinreich Communications, who is also the author of the book: Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
April 14th: The National Park Service Presents the Narrative Blitz, a Free Event for Anyone Interested in Communications
2021-03-30 02:48:16 UTCJoin us on April 14th for a free "mini conference" presented by the National Park Service. It will be held as a live event only from 11:00 am - 1:30 pm PDT.
"Hear how the ABT (And, But, Therefore) Narrative Template is the fundamental tool you need for proposals, presentations, papers, video scripts, love letters, apologies, excuses, jokes, arguments and life in general."
Open Access Online Course, "Behaviour Change for Conservation"
2021-03-30 02:36:08 UTCJust came across this on Twitter via @SMGriffith1; there is an open-access online course available called "Behaviour Change for Conservation."
You can find it here.
"This open-access online course has been specifically developed to guide behavioural change practitioners, social marketers, communicators, and anyone else looking to develop or implement a behavioural change intervention for conservation gain.
The course is spilt into five modules. You can navigate directly to a specific module should you choose.
MODULE 1: Outline and overview of opportunities
MODULE 2: Designing messaging for impact: framing, priming, and timing
MODULE 3: Choosing the right messenger
MODULE 4: Identifying mechanisms for impact: behavioural theories, models, and frameworks for change
MODULE 5: Insight to inform approaches, research to guide adaptive management, impact measurement"
Conservation Marketing and Engagement Webinar on April 2nd Featuring Two Presentations
2021-03-30 02:27:57 UTCThe Society of Conservation Biology's Conservation Marketing and Engagement Group (ConsMark) is hosting webinar on April 2, 2021 at 12pm EST.
Here is the link to register.
from SCB Consmark:
The webinar will feature the following two talks on marketing and behavior change for conservation.
(1) A systematic review of conservation efforts using non-monetary, non-regulatory incentives to promote voluntary behaviour change by Laura Thomas-Walters
Laura Thomas-Walters will discuss the results from a large systematic review which assessed the strength of evidence that voluntary interventions will result in pro-environmental behaviour change. Through an intensive screening and quality appraisal process, Laura and her team narrowed more than 300,000 records down to 128 individual studies that merited inclusion in the review. They found strong evidence that education, prompts and feedback interventions will result in positive behaviour change, but neither intervention exposure duration nor frequency had an effect. Laura is a postdoctoral research fellow at the University of Stirling, currently investigating the use of video games as a research tool. She is a conservation social scientist, broadly interested in the design and evaluation of behaviour change interventions. You can follow Laura on Twitter @LauraThoWal.
(2) Leveraging Local Knowledge in Promoting Community-led Conservation Marketing Campaigns by Divina Lade
Divina will share her experience working with communities in designing and implementing conservation marketing campaigns that are behavior-centered and people-oriented. Divina is a marine biologist, behavior change communicator, and aspiring GIS specialist. She has mixed marine science and social science research, including involvement in community development work, coaching, and mentoring community leaders in conservation and alliance building. You can follow Divina on Twitter @DiviLade.
Robert Cialdini Behavioral Science Webinar on February 4th
2021-01-30 20:52:11 UTCI wanted to let folks know that Robert Cialdini will be giving a webinar on February 4th (it was postponed from earlier in January immediately following the US capitol insurrection). I'm pasting the info from the registration form below.
This talk is open to the public.
Speaker: Robert Cialdini | Author of Persuasion
When: Feb 4th, 4-5pm EST
Where: Zoom link will be emailed to you closer to the date of the talk.
For questions, email: email@example.com
What separates average persuaders from extraordinarily successful ones?
Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how the best communicators capitalize on “privileged moments” in which audiences become receptive to a message before they experience it. Optimal persuasion is achieved through optimal pre-suasion. To change behavior in others, savvy pre-suaders know that “it’s what you do before you do what you do” that’s important.
Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He is the author of three New York Times bestsellers including Influence and his newest book, Pre-Suasion.
Robert Cialdini is recognized as a pioneer for his rigorous scientific studies, publishing, and popular speaking programs exploring the psychological factors that lead us to agree to requests.
Among his many honors and awards, Robert Cialdini has been elected president of the Society of Personality and Social Psychology and to membership in the National Academy of Sciences as well as the American Academy of Arts and Sciences.
Robert Cialdini is a popular media guest and a frequent corporate keynote speaker throughout the world. He is president and CEO of INFLUENCE AT WORK which provides programs on the ethical use of the science of influence.
Cialdini attributes his long-standing interest in the intricacies of social influence to being raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.
Harvard Kennedy School Alumni Association, NE
Harvard Kennedy School Alumni Association
Harvard Club of Merrimack Valley
Re: SMANA Needs Help Encouraging the Biden-Harris COVID-19 Response Team to Include a Behavioral Scientist and Social Marketer
2021-01-03 01:32:26 UTC
whoops, also add Ireland to the list of countries! Does anyone know of any others?
SMANA Needs Help Encouraging the Biden-Harris COVID-19 Response Team to Include a Behavioral Scientist and Social Marketer
2021-01-03 01:18:03 UTC
Last month, the Social Marketing Association of North America sent a letter to the Biden Harris coronavirus advisory board co-chairs (Dr. David Kessler, Dr. Marcella Nunez-Smith, and Dr. Vivek Murthy) urging them to include individuals with behavioral science and social marketing expertise. You can see the letter and read more about the effort on SMANA’s website.
SMANA is asking us to help by contacting the co-chairs and voicing our support. Their emails and twitter handles are in the post on SMANA’s website and pasted in below.
I am also sending the letter to my state’s senators, and I will note that the WHO coronavirus advisory board includes people with this expertise, and thanks to the social marketing listserve we have been getting a rundown of other countries that have done the same – so far we know of Canada, New Zealand, Switzerland, and the UK.
A few days ago the Biden Harris coronavirus advisory group announced that some new members were added, which added communications expertise to this group. Surprisingly, communications had been omitted up to then. Back in November (shortly after the advisory board was first announced) I was glad to see this editorial in The Hill by Dr. Craig Lefebvre and Glen Nowak, “Put the science into COVID communications.” I’d love to see something similar come together for behavioral science and social marketing.
Biden Harris COVID-19 Response Team co-chairs:
Re: Behavioral Scientist's Notable Books of 2020
2021-01-02 23:35:50 UTC
I just saw another “behavioral science books of 2020” list on Twitter (care of @Thobova)
Actually, it’s in the form of a photo, so I’m attaching it here.
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