This campaign focused on hot water heaters that provide water on demand for heating a home and also for cooking and cleaning. Lowering the water flow temperature from 80°C to 60°C could save a 9% reduction in total gas use, but only one in ten households had adjusted their water flow temperature in the previous year. Nesta developed and pilot tested an online tool to help occupants lower their own water flow temperatures. In 2022 and 2023, over 214,000 people used the online tool and indicated that they had turned down their water flow temperatures. Based on Nesta’s research, that would save around 200,304,000 kWh and £20 million on energy bills and would avoid the release of 37,000 tonnes of CO2 per year. The campaign created £33 of savings for every £1 spent on marketing. https://toolsofchange.com/en/case-studies/detail/767/
