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Liz Foote Maui July 9, 2020

I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I didn't see them on the state's department of public health website, but I'm curious about their backstory. And if there's any data on their development and reception. Has anyone seen other PSAs like this being produced for other states?