Montana Mask-Wearing PSAs with Normative Messaging

Forums
Liz Foote Maui Jul 9, 2020 9:35 am
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…

"How to Nudge a Coronavirus Nonbeliever"

Forums
Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

How Racism Derails our Efforts to Save the Planet

Forums
Julie Cook Kitchener Jun 25, 2020 2:11 am
Hi all, I've just stumbled across a recent Washington Post article from a black scientist and writer, Ayana Elizabeth Johnson, who explains one way in which racism and the climat…

Will COVID19 Finally Push us to Prioritize Outreach and Communications?

Forums
Liz Foote Maui Jun 17, 2020 0:22 am
I recently came across this article, “‘By failing to prepare you are preparing to fail’: Lessons from the 2009 H1N1 “swine flu” pandemic.” when one of the co-authors (Jeff French)…

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Stand Against Corona Pledge and Study Results on Prosocial Messaging to Motivate Collective Action

Forums
Liz Foote Maui May 28, 2020 1:40 am
Did anyone see, or participate in, the #StandAgainstCorona online pledge? So far over 2700 people have taken the pledge. It was actually created as an field experiment to test dif…

Developing a brand for municipal social marketing initiatives

Forums
Myles Curry Edmonton Dec 13, 2017 18:50 pm
In one of Doug's sessions, I remember him talking about the benefits of having consistent branding for behaviour change tools relating to different behaviours. I think the example…

Right 'call to action' for a low Carbon Living Program

Forums
Unknown May 9, 2017 23:39 pm
I'm part of a team currently developing a behaviour change programme that will provide residents with household-level actions they can choose from to reduce their carbon footprint…

Tips For Designing Effective Behaviour Change Materials

Forums
Ken Donnelly Halifax Feb 12, 2013 9:40 am
Hi folks. I have a new blog post that gives some tips on how to create effective behaviour change materials. Some simple rules of thumb to make sure your materials reach your au…

Property Values and Green Spaces

Forums
Kate Hayes Toronto Mar 2, 2012 13:23 pm
I am trying to find studies that specifically correlate increases in property values to proximity to either existing or restored/created natural heritage features, including grey …

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