Hi folks.
I have a new blog post that gives some tips on how to create effective behaviour change materials. Some simple rules of thumb to make sure your materials reach your audience and have a better chance of effecting change. You can read it at http://www.beyondattitude.com/2013/02/11/5-tips-for-designing-effective-behaviour-change-materials/
Cheers,
Ken
Ken Donnelly
Vice President, Atlantic Canada
Lura Consulting
Canada
www.beyondattitude.com