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4 Comments
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Developing a brand for municipal social marketing initiatives
2017-12-13 18:50:43 UTC
In one of Doug's sessions, I remember him talking about the benefits of having consistent branding for behaviour change tools relating to different behaviours. I think the example was stickers indicating participation in a variety of environmentally friendly behaviours on garbage or compost bins. Our municipality is working towards a more defined brand and I am curious if any other municipalities have developed consistent branding across their social marketing initiatives? If so what are the benefits? Were there any downsides? How was the transition handled when there are ongoing programs? Is there any research on the topic? Thanks.
Myles Curry
Canada -
Re: Door to Door Script for Lawn Fertilizer Campaign
2017-12-13 18:41:47 UTC
Send me an email at [email protected] and I will share some scripts we have made for door - door canvassing on grasscycling promotion.
Myles Curry
Canada -
Re: Bear Safe Neighborhoods
2016-03-14 11:20:03 UTC
I would reccomend you get in touch with Wild Smart based out of Canmore Alberta. They have done a lot of work changing behaviours to prevent incidents with bears. They have done door to door campaigns and should have a good understanding of the motivations to focus on.
http://www.wildsmart.ca/
Myles Curry
Canada -
Door to Door Canvassing Books & Literature
2014-01-06 13:58:29 UTC
I have been door knocking for a long time and I base most of my canvassing activities off of that experience. The projects I am working on will be incorporating a great deal of door to door canvassing for behavior change, I would like to broaden my understanding of this practice through some research. I have had a hard time finding books and scholarly articles on this specific topic, can anyone recommend articles and books (or sections of books) that relate to case studies and academic analysis. Thanks
Myles Curry
Canada
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