Khai Trieu Tran of the University of Danang contributed this story to the International Social Marketing Association's website that details how Vietnam has responded to the COVID-19 crisis. Vietnam has been praised for keeping the number of infections and deaths down (350 infections and 0 deaths as of 7/1). This is remarkable for a country of 97 million; I’m writing this from the state of Hawaii (pop. 1.4 million) where we’ve been spiking with triple digits for weeks and have rolled back restrictions to levels from March. The article shares some of the strategies carried out at the macro, meso, and micro levels.