Hi all,
There was a resource shared yesterday on the International Social Marketing Association listserv that I thought some of you might find useful.
Google recently released their "Inclusive Marketing" toolkit, for anyone in the marketing sector who would like to make their work more inclusive. There are ideas for inclusive marketing teams as well as how to embed inclusion into your strategy. If you scroll down further you'll find a number of audience insights that will help you eliminate stereotypes in your creative. So far they have insights related to women, different racial communities, LGBTQ communities, people with different abilities, veterans, trans communities, and people of different socioeconomic statuses. Please note that these are American-focused insights, which means they may be applicable to some of you more than others, depending on where you're located.
There was a resource shared yesterday on the International Social Marketing Association listserv that I thought some of you might find useful.
Google recently released their "Inclusive Marketing" toolkit, for anyone in the marketing sector who would like to make their work more inclusive. There are ideas for inclusive marketing teams as well as how to embed inclusion into your strategy. If you scroll down further you'll find a number of audience insights that will help you eliminate stereotypes in your creative. So far they have insights related to women, different racial communities, LGBTQ communities, people with different abilities, veterans, trans communities, and people of different socioeconomic statuses. Please note that these are American-focused insights, which means they may be applicable to some of you more than others, depending on where you're located.
