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Julie Cook Kitchener Mar 14, 2024 16:12 pm
Hi all, 
The Social Marketing Association of North America, held in Florida this year, will feature a number of exceptional speakers, including Dr. Doug McKenzie-Mohr. Dr. McKenzie-Mohr is the founder of community-based social marketing (CBSM). He has written/co-written three books on CBSM, one of which was recommended by Time magazine. His work has been featured in the New York Times, and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology. More than 75,000 program managers have attended his workshops. Doug is a former Professor of Psychology and is currently an adjunct professor at the University of Victoria and Royal Roads University in Victoria, Canada. 
Dr. McKenzie-Mohr’s workshop at the conference will provide a comprehensive introduction to CBSM and how it is being applied around the world to foster sustainable behaviours. You will learn the five steps of CBSM (selecting behaviours, identifying barriers and benefits, developing strategies, conducting pilots, and broad-scale implementation) and be exposed to numerous case studies that illustrate its use. 
If you’d like to register for Dr. McKenzie-Mohr’s workshop and/or learn about the other speakers at the conference, please click here