Hi all,
The Social Marketing Association of North America will be soon hosting their Annual General Meeting on Wednesday, February 28th at 12pm ET. They will be sharing highlights from the past year, and there will be a presentation by Alison Schatz from Metro Vancouver whereby Alison will share a behind-the-scenes look at how Metro Vancouver developed its “What’s your superhabit?” behaviour change campaign to reduce single use plastic items in the city (e.g. bags, cups, containers, utensils, and straws). She will cover the campaign from research and strategy to creative and how they got buy-in from stakeholders and senior management. She will also share how social media was used to amplify this fun, celebratory campaign – including working with drag queens!
For more information or to register, click here.
