The Behavioral Drivers Model

Forums
Julie Cook Kitchener Sep 29, 2025 12:36 pm
Hi all,  Although there are numerous behavior change models and frameworks that explain and, at times, predict human behavior, practitioners do not often utilize them. One reason …

World Social Marketing Conference 2025 – Alicante, Spain

Forums
Julie Cook Kitchener Sep 15, 2025 12:41 pm
Hi all,  This is a friendly reminder that the World Social Marketing Conference is fast approaching. The theme for this year is Catalysts for Change: Uniting Global Efforts to Sha…

Colorado Seeks Subject Matter Experts in Circularity & Behavior Change - Open Request for Information

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Kathleen Hynes Denver Aug 7, 2025 17:27 pm
The Colorado Circular Communities (C3) has released a Request for Information (RFI) for circularity subject matter experts. The C3 program is seeking experts to help advance Color…

Make it Easy, Attractive, Social, and Timely (EAST)

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Julie Cook Kitchener Jun 9, 2025 12:28 pm
Hi all,    The Behavioral Insights Team (BIT) in the UK has created a new framework that provides practitioners with four simple ways to apply behavioral insights in their program…

The Power of Storytelling

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Julie Cook Kitchener May 12, 2025 12:45 pm
Hi all,    Storytelling is an essential part of being human. Stories are at the core of our memories, knowledge, and social interactions. Our brains are hardwired for storytelling…

Using concrete language

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Julie Cook Kitchener Apr 7, 2025 12:32 pm
Hi all,    Everyone has problems with a product or service at some point in their lives, whether it’s returning a defective item, rescheduling a canceled flight, dealing with a cr…

Campus Environmental Campaign Barriers: Environmental Information Avoidance

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Mary Beth Deline Normal Mar 17, 2025 16:17 pm
Our new journal article identified key motives on a university campus to avoid environmental information, and showed that these motives were associated with the known or unknown q…

Upcoming behavior change conferences

Forums
Julie Cook Kitchener Mar 10, 2025 13:57 pm
Hi all,    There are a couple of high-quality behavior change conferences coming up that I’d like to share with you. The first is “Behaviour Change Conference 2025: Health & Susta…

Using incentives wisely

Forums
Julie Cook Kitchener Feb 24, 2025 13:41 pm
Hi all,    A fee is placed on disposable coffee cups at the checkout counter of a café. Preferential parking is given to electric vehicle owners at city hall. User fees are charge…

Nominate your CBSM Program for Landmark Designation by June 7, 2025

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Jay Kassirer Ottawa Feb 19, 2025 18:25 pm
Tools of Change is soliciting nominations for its 2025 Landmark-designated behavior change case studies in two topic areas – (1) sustainable transportation and (2) climate change …

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