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Mary Beth Deline Normal Mar 17, 2025 16:17 pm
Our new journal article identified key motives on a university campus to avoid environmental information, and showed that these motives were associated with the known or unknown quality of the information. Communication practitioners can use these results to prevent activating avoidance motives in their campaign and message designs. The link is here: https://www.researchgate.net/profile/Mary-Beth-Deline/publication/387897193_Environmental_information_avoidance_motives_on_a_US_campus/links/6798f2f1207c0c20fa62bf23/Environmental-information-avoidance-motives-on-a-US-campus.pdf

The citation is here: Deline, M.B., Rickard., L.N., Worwood, J., Geng, P., & Reed, E. (2024). Environmental information avoidance motives on a U.S. campus. Iowa Journal of Communication, 56, 9-39.