Mixed signals: How incentives really work

Julie Cook Kitchener Feb 13, 2024 14:06 pm
Hi all, There's a fascinating book on incentives that you may consider reading. The author, a behavioural economist, provides an account of how actions send signals that shape b…

Why has the Canada Greener Homes Initiative been so successful?

Julie Cook Kitchener Feb 8, 2024 18:47 pm
Hi all,    Food and energy prices have risen significantly in the past few years, sending the cost of living soaring all over the world. It is evident that citizens are looking fo…

International Social Marketing Association newsletter

Julie Cook Kitchener Jan 31, 2024 14:02 pm
Hi all,    If you’d like to connect with social marketing colleagues around the globe, benefit from social marketing thought leadership, and find out about conferences, webinars, …

Proffers for New Development in Fairfax County, Virginia

Jay Kassirer Ottawa Jan 25, 2024 15:04 pm
Fairfax County established Transportation Demand Management (TDM) requirements (“proffers”) for new development that would have significant traffic impacts. For buildings within t…

Wind Farm Co-Ownership

Jay Kassirer Ottawa Jan 25, 2024 15:01 pm
What if you want to move away from gas and oil, but rent, are about to move, or can’t afford solar panels? If your energy supplier has not already pledged to go green, you have fe…


Jay Kassirer Ottawa Jan 25, 2024 14:59 pm
Coolfood provides the food service industry with the tools and expertise to reduce emissions by 25% by 2030. It illustrates the value of supporting BOTH consumers and the food ser…

Smart Trips Austin

Jay Kassirer Ottawa Jan 25, 2024 14:54 pm
Smart Trips Austin encourages residents to take multi-modal transportation options more often through personal interactions that educate and overcoming barriers. Smart Trips reinf…

Liftshare and Mobilityways, UK

Jay Kassirer Ottawa Jan 25, 2024 14:48 pm
The United Kingdom's Liftshare charges businesses, communities, hospitals, and universities for its lift-sharing services, which have always been provided free to the general publ…

Carpooling Promotion in France

Jay Kassirer Ottawa Jan 25, 2024 14:45 pm
France provides financial incentives to local travel authorities (LTAs), employers and employees to promote carpooling. This case study covers the formative research and early imp…

How to increase recycling rates in the office

Julie Cook Kitchener Jan 18, 2024 14:49 pm
Hi all,    To learn an effective way to increase recycling behaviour in an office workplace, consider reviewing Action Research’s study on 34 office buildings in U.S. cities. They…
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