I was wondering how other municipalities implemented this type of program using CBSM. Our plan is to audit to gain data, stick stickers on carts that are sorting correctly (food scraps/recycling), place an oops tag on carts that are not sorting at all or high contamination. We will then use this data to chat with residents about how to use their carts and the waste system properly, using one small asks and auditing if the change has occurred. The durable commitment will look like a verbal commitment 'can I count on you to?' with positive reinforcement for those sorting correctly/using their cart.
Curbside 'gold star'/'good job' Campaign
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Thanks Julie! Yes we will gain the barriers and benefits from conversations with residents who do not get a gold star. We generally have an idea of perceived and real barriers and benefits from the cart implementation and our current Communal Food scraps and Recycling sorting rollout. We are also doing some broader scale data collection. So this project will be the 'Pilot', let's try it! The part we are missing is how do we know we were effective. We will have to go back and check but this is definitly a multi-year or continuous program.
Hi Tamara,
Wonderful! It sounds like you still need to set some behavioural objectives and intended environmental outcomes in order to be able to measure effectiveness. Best wishes with all of that, it sounds like an amazing project.
Wonderful! It sounds like you still need to set some behavioural objectives and intended environmental outcomes in order to be able to measure effectiveness. Best wishes with all of that, it sounds like an amazing project.
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I love the sticker idea. Feedback is helpful, both positive and negative. It sounds like when residents have not sorted correctly, you are gently nudging them to let them know that, which is great. Waste auditing will definitely yield useful data, though I'm wondering if you are also checking for barriers and benefits (CBSM step #2)? That is, when residents are not sorting correctly, will you know why? It will be interesting to see if anyone else has implemented this type of campaign, and what the results were from that.