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The Effect of Ecological Concern on Brand Perceptions

Articles
Kinnear, T. C., & Taylor, J. R. (1973). The effect of ecological concern on brand perceptions. Journal of Marketing Research, 10, 2, 191-197.
Examined the relationship between the amount of concern for the ecology and buyers' perceptions of detergent brands. The data were collected by means of a mail questionnaire sen…

Moderators of the Negativity Effect: Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance

Articles
Liu, T., Wang, C., & Wu, L. (2009). Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance. Psychology and Marketing, 27(1), 54-70.
Numerous studies have identified constructs such as commitment and brand familiarity as moderators of negativity effects. However, boundary conditions for this moderation have yet…

The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior

Articles
Aggarwal, P., & Iacobucci, D. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research, 31(1), 87-101. doi:10.1086/383426.
The key premise underlying this work is that when consumers form relationships with brands they use norms of interpersonal relationships as a guide in their brand assessments. Two…

Behavioural Science around the World: A World Bank Report

Forums
Julie Cook Kitchener August 18, 2020 03:45 PM
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…
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