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The Effect of Ecological Concern on Brand Perceptions
Kinnear, T. C., & Taylor, J. R. (1973). The effect of ecological concern on brand perceptions. Journal of Marketing Research, 10, 2, 191-197.
Moderators of the Negativity Effect: Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance
Liu, T., Wang, C., & Wu, L. (2009). Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance. Psychology and Marketing, 27(1), 54-70.
The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
Aggarwal, P., & Iacobucci, D. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research, 31(1), 87-101. doi:10.1086/383426.
Behavioural Science around the World: A World Bank Report
Julie Cook
August 18, 2020 03:45 PM
