Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Television Feedback used to Modify Gasoline Consumption

Cases
Rothstein, Robert, N. Television Feedback Used to Modify Gasoline, Consumption, Behavior Therapy, 11, 683-688, 1980.,
During the first three weeks of the experiment, gasoline consumption decreased by 24.8, 27.2 and 37.6%. When the graph was taken off the air for a two-week period, consumption sti…

EnerGuide for Houses

Cases

Recycling at Festivals and Public Events

Cases
The Waste Management Branch provided staff to train festival volunteers to handle and store recyclable materials. Attendants and volunteers stood in front of the bins to accept ma…

Giving Trash the Boot! German Fest & The Boot Mug

Cases
During the first year of the program, the boot mugs were sold for a dollar more than the cost of a regular beer. Within the first two and half-hours, all 5000 were sold. Some were…

Energy and Water Reduction: "Green" Hotels

Cases
At most hotels participation with the towel and sheet cards has been 70 to 90%. This high level of participation translates into a 5% savings on utilities alone at most hotels. …

Using Television Modeling to Reduce Energy Consumption in Roanoke,Virginia

Cases
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
Overall, the three media conditions reduced energy consumption by 10%. Furthermore, 75% of households in both the letter/phone call and letter/phone call/home visit used some of …

Using Information and Prompts to Increase Awareness of an Environmental Product Tagging Program in Grocery Stores

Cases
Linn, N., Vining, J., & Feeley, P. A. (1994). Toward a sustainable society: Waste minimization through environmentally conscious consuming. Journal of Applied Social Psychology, 24, 17, 1550-1572.
The educational pamphlets alone did not increase awareness of the environmental program. On the other hand, 44% reported seeing the sign prompts, 34% saw signs about the product …

The Effects of Sign Prompts and Large Receptacles on Highway Littering in Richmond, Virginia

Cases
Finnie, W. C. (1973). Field experiments in litter control. Environment and Behavior, 5, 2, 123-144.
Overall, litter was reduced by 28.6% when trash cans were present. No statistical differences were found between the highway with sign prompts and the highway without.

Water Efficiency Durham

Cases
A measure is said to be cost-effective if the costs associated with implementing the measure are less than the costs associated with not implementing it. Water saved as part of a…

Florida Clean Marina Program

Cases
As of today, there are 91 marinas designated as Clean Marinas and 15 boatyards designated as Clean Boatyards. Representatives from over 200 marinas and boatyards have attended wo…

Welcome, Guest

Not a member yet? Sign up and add powerful tools that will help you engage in the CBSM community through additional features.

Virtual North America

Introductory & Advanced Workshops

June 1st - 10th, 2021

Learn More

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 21st, 2021

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing