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Fear-Arousing and Empathy-Arousing Appeals to Help: The Pathos of Persuasion
Shelton, M. L., & Rogers, R. W. (1981). Fear-arousing and empathy-arousing appeals to help: The pathos of persuasion.. Journal of Applied Social Psychology, 11, 4, 366-378.
Availability: A Heuristic for Judging Frequency and Probability
Tversky, A., & Kahneman, D. (1973). Availability: A heuristic for judging frequency and probability.. Cognitive Psychology, 5, 2, 207-232.
A Historical View of Scare Tactics
Boyer, P. (1986). A historical view of scare tactics. Bulletin of the Atomic Scientist, January, 17-19.
Fear Appeals, Individual Differences, and Environmental Concern
Hine, D. W., & Gifford, R. (1991). Fear appeals, individual differences, and environmental concern. Journal of Environmental Education, 23, 1, 36-41.
Green Advertising and the Reluctant Consumer. Special Issue: Green Advertising
Zinkhan, G. M., & Carlson, L. (1995). Green advertising and the reluctant consumer. Special Issue: Green advertising.. Journal of Advertising, 24, 2, 1-6.
Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy. Special Issue: Green Advertising
Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Special Issue: Green advertising. Journal of Advertising, 24, 2, 71-82.
The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Several Antecedent Strategies in Reduction of an Environmentally Destructive Behavior
Smith, J. M., & Bennett, R. (1992). Several antecedent strategies in reduction of an environmentally destructive behavior. Psychological Reports, 70, 1, 241-242.
The Effects of Appraised Severity and Efficacy in Promoting Water Conservation: An Informational Analysis
Kantola, S. J., Syme, G. J., & Nesdale, A. R. (1983). The effects of appraised severity and efficacy in promoting water conservation: An informational analysis. Journal of Applied Social Psychology, 13, 2, 164-182.
A Field Experiment in Communicating a New Risk: Effects of the Source and a Message Containing Explicit Conclusions
Gutteling, J. M. (1993). A field experiment in communicating a new risk: Effects of the source and a message containing explicit conclusions. Basic and Applied Social Psychology, 14, 3, 295-316.
