We help organizations develop effective Community-Based Social Marketing programs that foster sustainable, healthy, and safe behaviors through world-class training and resources.

Join over 15,000 subscribers to the weekly

Fostering Behavior Change Minute

How we help

Behavior change is difficult. We are here to help.

Fostering Behavior Change Minute

Join nearly 15,000 subscribers who each week receive a free newsletter on fostering behavior change from the founder of community-based social marketing, Dr. Doug McKenzie-Mohr.


We offer several virtual Introductory and Advanced workshops each year. You can also host a virtual or in-person workshop for your organization.


Explore Articles, Cases, Reports, and Forums across environment, health or safety topics with 100’s of behaviors specific to your area of focus.

Group Meetings

Gain exclusive access to bi-monthly (Pro) or monthly (Premier) small group meetings with the founder of CBSM, Doug McKenzie-Mohr, Ph.D.

About CBSM

Learn the Steps of Community-Based Social Marketing

Traditional approaches of using ads, brochures or websites to encourage behavior change simply don’t work well. Community-based social marketing Is the cornerstone of sustainable and healthy behavior change programs across the globe.

  • Step 1
    Selecting Behaviors
  • Step 2
    Identifying Barriers & Benefits
  • Step 3
    Developing Strategies
  • Step 4
    Piloting Test Strategies
  • Step 5
    Implementing & Evaluating

Trusted by 500+ Organizations

Organizations from around the globe choose McKenzie-Mohr & Associates to train their staff with the best CBSM practices. From individuals to large organizations, we have the perfect training to suit your specific need.

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McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing