Evaluation of a Major Financial Incentive for In-Home Energy Conservation
Anderson, C. D., Colwill, N. L. & Kent, P. (1983). Evaluation of a major financial incentive for in-home energy conservation. Journal of Economic Psychology, 4, 4, 363-376.
A mail questionnaire was utilized to provide baseline data on consumer's reactions to the Canadian Oil Substitution Program (COSP), a major financial incentive developed by the Canadian government to stimulate conversions of oil-fired home heating systems to alternative energy sources. Data were from 1,739 single-family households in 4 provinces. Results provide indications of the motives for and barriers to off-oil conversion, the importance of COSP relative to other conversion motives, and the size and characteristics of the oil-user group resistant to converting. Implications for program management and implementation are discussed. (10 ref)
