Increasing Community Recycling with Persuasive Communication and Public Commitment
Burn, S. M., & Oskamp, S. (1986). Increasing community recycling with persuasive communication and public commitment. Journal of Applied Social Psychology, 16, 1, 29-41.
201 households that did not recycle during a 6-wk baseline period heard
an oral informational statement delivered by 10 trained Boy Scouts (aged
13-17 yrs), and then 1 of 3 were administered treatments (a written
persuasive communication, public commitment, or both). A control group
of 132 homes received no treatment. Recycling was observed for 6 wks
following delivery of all treatments. Results indicate that the 3
treatment groups recycled significantly more than the control group but
they did not differ significantly from each other. (29 ref)
