Evaluating Acceptability and Effectiveness of Consumer Energy Conservation Programs

Claxton, J. D., Ritchie, J. R., & McDougall, G. H. (1983). Evaluating acceptability and effectiveness of consumer energy conservation programs. Journal of Economic Psychology, 4, 1-2, 71-83.

The Canadian government has recognized the need for programs that accelerate consumer energy conservation efforts. A major concern in these efforts is the identification of conservation programs that achieve this goal most effectively and efficiently. The authors address this issue by presenting the results of a study by the 2nd author et al (see PA, Vol 67:10966) that examined a range of policy options with the goal of providing a better understanding of which types of conservation programs are most likely to succeed. The unique characteristic of the study was the use of inputs from experts responsible for program design and from consumers upon whom such programs will ultimately have an impact. Comparison of professional and consumer views indicates a concensus favoring energy-efficient-product labels and grants for purchase of energy conserving products. For other programs, differences between professional and consumer views suggest the need for caution. Auto-related conservation was identified as an area of particular concern. (5 ref)

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