Assessing Communication Effects on Energy Conservation
Craig, C. S. & McCann, J. M. (1978). Assessing communication effects on energy conservation. Journal of Consumer Research, 5, 82-88.
This article presents the results of a field experiment on alternative ways of prompting energy conservation behavior. The source of the communication was found to influence the number of requests for energy conservation information and the actual consumption of electricity. Repetition of the communication had no effect on either.
