Application of Social Psychological and Evaluation Research: Lessons from Energy Information Programs

Discusses applied social psychological research on the dissemination of energy-related information, focusing on evaluations in 4 types of information dissemination programs: specific feedback, interactive hotlines, demonstration projects, and publication or media efforts. It is concluded that ideal dissemination of energy information involves specific feedback to consumers who are already seeking answers to an existing problem. The information should be in usable, understandable forms, and may be required frequently.