It Takes More than Information to Save Energy

Contributes to the M. L. Dennis et al (see PA, Vol 78:8669) review of social and behavioral science literature related to the failure to change human behavior on a large scale for energy conservation and environmental protection. It is suggested that behavioral and social scientists can increase corporations' and governments' environmentally protective behavior by helping them develop more effective environmental programs with the information-dissemination approaches reviewed by Dennis et al.