Evaluating Energy Conservation Programs: Is Verbal Report Enough?

Geller, E. S. (1981). Evaluating energy conservation programs: Is verbal report enough?. Journal of Consumer Research, 8, 3, 331-335.

Obtained questionnaire data from 117 Ss who attended 1 of 7 3-hr energy-conservation workshops. An evaluation of the actual behavioral effects of the workshops was accomplished by visiting the homes of 40 workshop attendees and 40 nonattendees. Results indicate that workshop attendees showed few applications of the energy-conservation strategies emphasized at the workshops. (23 ref)

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