Reduction of Residential Consumption of Electricity through Simple Monthly Feedback

Hayes, S. C., & Cone, J. D. (1981). Reduction of residential consumption of electricity through simple monthly feedback. Journal of Applied Behavior Analysis, 14, 1, 81-88.

Feedback has been widely used in efforts to control the consumption of electricity. Previous efforts, however, have used forms of feedback that seem economically impractical. The present study examined the effects of a feasible program of monthly feedback. 40 matched nonvolunteer adults were randomly divided into 2 groups: a no-contact control group and a monthly feedback group. In an A-B-A design, the data showed a clear decrease in electricity consumption for the feedback group during the feedback phase. The effect was maintained during a 4-mo intervention period. Withdrawal of the feedback was associated with a return to higher levels of electricity consumption. (14 ref)

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