Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior: A Field Experimental Approach
Hutton, R. B., Mauser, G. A., Filiatrault, P., & Ahtola, O. T. (1986). Effects of cost-related feedback on consumer knowledge and consumption behavior:Â A field experimental approach. Journal of Consumer Research, 13, 3, 327-336.
Attempted to extend feedback research concerning resource conservation using a conceptual framework for feedback that included environmental (energy concerns, consumer information, and predispositions), strategy, mediating variable, and consequence components. Energy consumption of 3 samples of 100 people each in Quebec, British Columbia, and California were recorded for 1 yr before and after one of the following treatments: energy cost indicator feedback monitor plus education, education only, no-treatment control, or blind control. While results reveal differences between the US and Canadian samples, in general they provide partial support for feedback as a viable information technology for consumer learning and motivation.
