Consumer Energy Research: A Review

McDougall, G. H., Claxton, J. D., Ritchie, J. R., & Anderson, C. D. (1981). Consumer energy research: A review. Journal of Consumer Research, 8, 3, 343-354.

Reviews the evolution of consumer energy research over the past decade by (1) categorizing consumer research and examining trends by category, (2) reviewing the more theoretical research that has attempted to understand consumer energy consumption and conservation patterns, and (3) reviewing the more applied research that has evaluated the impact of various conservation initiatives. (104 ref)

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