The Recycling of Solid Wastes: Personal Values, Value Orientations, and Attitudes about Recycling as Antecedents of Recycling Behavior. Special Issue: Linking Theory to Policy

McCarty, J. A., & Shrum, L. J. (1994). The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior. Special issue: Linking theory to policy. Journal of Business Research, 30, 1, 53-62.

Using a structural modeling framework, this study investigated the relationships of personal values, value orientations, and attitudes about recycling with the frequency of recycling behaviors as assessed for 134 undergraduates. The goals of the study were to provide a practical concern of providing further understanding about the antecedents of recycling, and to present a theoretical interest of testing the value-attitude-behavior hierarchy. Results show that values did not have direct relationships with behaviors. Values did, however, have direct influences on attitudes about the inconvenience of recycling and attitudes about the importance of recycling. As expected, attitudes about the inconvenience of recycling had a negative relationship with recycling behaviors.

Find this article online
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing