Opinion Change in the Advocate as a Function of the Persuasibility of his Audience: A Clarification of the Meaning of Dissonance

Nel, E., Helmreich, R. & Aronson, E. (1969). Opinion change in the advocate as a function of the persuasibility of his audience: A clarification of the meaning of dissonance. Journal of Personality and Social Psychology, 12, 117-124.